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Army increasing recruiting efforts to connect with youth in Chicago | Article

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1 / 1 Show Caption + Hide Caption – In October, the Army’s Marketing and Research Group launched a recruiting campaign in Chicago to aim Internet advertisements at 17- to 24-year-olds in specific neighborhoods across the city and surrounding suburbs. The program has increased the number of young men and women responding to the Army’s […]

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Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO

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“Especially today, younger consumers want to connect emotionally with brands,” says Manny Chirico, CEO of apparel company PVH, which owns many lifestyle brands including Calvin Klein and Tommy Hilfiger. “They don’t want to just aspire for your brand looking down the runway, they want to be part of the life of the brand. I think

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In a 5G World, You Can Connect Millions of IoT Devices Per Square Mile, Says AT&T CEO

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“You can begin now to conceive of robotic manufacturing that is always on and always connected via 5G networks,” says Randall Stephenson, CEO of AT&T Inc. “Just to put this into perspective, the Internet of Things, the devices and sensors that are connected all over the place, with today’s networks in a square mile you

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How AI helps eBay connect buyers and sellers across 1.2 billion listings

SEO BLOG /

How does an enormous platform like eBay, which had an estimated 179 million active users as of year-end 2018 and over 6.7 million sellers across 190 markets, use AI to deliver great buyer and seller experiences? Chiefly by supplying structure to the more than 1.2 billion listings its users interact with every day. In a

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Catalyst Connect Expands Their Web Development Team to Offer Additional Services to Their Zoho Clients

SEO BLOG /

Our expanded team allows us to not only support the launch of Catalyst Connect Chat, our SMS solution for Zoho, but offer a full range of web services to Zoho clients looking for a fully integrated technology strategy. TUCSON, Ariz. (PRWEB) March 13, 2019 The announcement came on the heels of Emanuel Soimaru joining

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Catalyst Connect, a Premium Zoho Implementation Partner Now Offers Search Engine Optimization

SEO BLOG /

Ranking for long tail keywords should be your priority over short tail keywords. TUCSON, Ariz. (PRWEB) March 13, 2019 Catalyst Connect has an extremely systematic approach to search engine optimization (SEO). Keyword research is the cornerstone of any successful SEO Campaign, and it’s the first step in Catalyst’s SEO strategy. According to Catalyst Connect,

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6 Simple Ways to Humanize Your Brand to Better Connect With Customers

Marketing /

In our digital world, personalization is key. But when the majority of outreach takes place online, it can be difficult for consumers to connect with and trust brands. How can your brand cut through the noise? You need to humanize your brand. Humanizing your brand shows consumers the real people behind your business’s front. And,

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