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How Wendy’s Innovated the Digital Journey To Improve the Customer Experience

“Speed and convenience and really driving consistency of operations are core themes,” says Wendy’s CEO Todd Penegor. “You think about how you can continue to drive speed. The digital journey is a big one. How do we drive folks into mobile ordering? How do we drive awareness on mobile ordering? What we do see is …

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Twitter Accidentally Used Phone Numbers and Email Addresses For Advertising

Twitter is the latest company to admit to a privacy faux pas. In a statement Twitter informed users that phone numbers and email addresses intended for security may have inadvertently been used for advertising purposes. Twitter uses Tailored Audiences, a customized version of an industry-standard platform designed to allow “advertisers to target ads to customers …

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Reddit Announces New Rules to Fight Bullying and Harassment

Shortly after Twitter announced new measures to protect users from online abuse, Reddit has unveiled new rules designed to help moderators combat bullying and abuse on their platform. Reddit moderator landoflobsters, explained the new policy in a post to /r/announcements. In the post, landoflobsters detailed how the previous policy required bad behavior to be “continued” …

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Twitter Rolls Out Direct Message Anti-Abuse Feature

After a month and a half of testing, Twitter is rolling out a spam and abuse filter for Direct Messages (DM), according to a report by TechCrunch. The new filter is designed to protect users from seeing unwanted graphic images or abusive content. The filter does this by adding a new view to the Additional …

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B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those …

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The Over-the-Top Marketing Juggernauts Have Arrived

“Netflix versus Disney is the right comp,” says Laura Martin of Needham. “Netflix just raised price and Disney is now saying they are going to do a $12.99 bundle for Hulu, ESPN Plus, and Disney Plus, That feels like bundling is a smart idea and free services feel like a better value. I think what …

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Levi’s Is a Brand That Can Drive Traffic, Says CEO

“I think this world is coming down to winners and losers,” says Levi’s CEO Charles Bergh. “The Levi’s brand is incredibly strong and so we’re in a position with all of our customers to be asking for more, to be asking for more floor space and more open-to-buy budget. They need us. They need strong …

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Ford Proves the Power of All-Electric F-150 Truck By Pulling Train!

Ford Motor Company released a video of its F-150 All-Electric Truck prototype to allay any fears from truck owners that the electric version would be the weak sister in the F-150 family. The company gathered a few F-150 owners to show off how powerful the electric version will be. They attached 1,000-foot freight train to …

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The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO

“The pace of change, the disruption in our industry, it’s manic,” says  Ogilvy Global CEO John Seifert. “We’re all trying to get our arms around it. The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data start to come together and work harder …

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Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other …

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There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer

“A lot of times it’s better to think about (digital transformation) in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to,” says AMA Chief Experience Officer Todd Unger. “Even though my purview here is mostly communicating between …

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Expedia Pricing Tactics Powered By AI and Reams of Data, Says CEO

“We sit on reams of data with 750 million visits to Expedia Group properties every single month,” says Expedia CEO Mark Okerstrom. “That just gives us an incredible amount of understanding around what travelers are looking for, how we can tailor our search results, how we can tailor the recommendations we give, the advertising that …

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