BrandBuildingPro

How Wendy’s Innovated the Digital Journey To Improve the Customer Experience

“Speed and convenience and really driving consistency of operations are core themes,” says Wendy’s CEO Todd Penegor. “You think about how you can continue to drive speed. The digital journey is a big one. How do we drive folks into mobile ordering? How do we drive awareness on mobile ordering? What we do see is …

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Twitter Accidentally Used Phone Numbers and Email Addresses For Advertising

Twitter is the latest company to admit to a privacy faux pas. In a statement Twitter informed users that phone numbers and email addresses intended for security may have inadvertently been used for advertising purposes. Twitter uses Tailored Audiences, a customized version of an industry-standard platform designed to allow “advertisers to target ads to customers …

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Reddit Announces New Rules to Fight Bullying and Harassment

Shortly after Twitter announced new measures to protect users from online abuse, Reddit has unveiled new rules designed to help moderators combat bullying and abuse on their platform. Reddit moderator landoflobsters, explained the new policy in a post to /r/announcements. In the post, landoflobsters detailed how the previous policy required bad behavior to be “continued” …

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Twitter Rolls Out Direct Message Anti-Abuse Feature

After a month and a half of testing, Twitter is rolling out a spam and abuse filter for Direct Messages (DM), according to a report by TechCrunch. The new filter is designed to protect users from seeing unwanted graphic images or abusive content. The filter does this by adding a new view to the Additional …

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B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those …

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The Over-the-Top Marketing Juggernauts Have Arrived

“Netflix versus Disney is the right comp,” says Laura Martin of Needham. “Netflix just raised price and Disney is now saying they are going to do a $12.99 bundle for Hulu, ESPN Plus, and Disney Plus, That feels like bundling is a smart idea and free services feel like a better value. I think what …

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