The internet is an excellent place to grow your brand image and audience. Yet, you’ll need to develop a comprehensive marketing strategy to attract, engage, and convert leads. Effective content marketing is a perfect choice, allowing you to use videos, articles, podcasts, and other media to realize your goal. However, it will be fair to understand the […]
There are a lot of tools out there to help you up your content marketing game, and thankfully a good number of them are free to use. One such tool is Google Trends. Read on to find out what Google Trends is and how you can use it to improve your content marketing strategy. What
5 Ways to use Google Trends for Content Marketing Read More »
One of the most crucial parts of a business’ digital marketing strategy is search engine optimization (SEO). This refers to the standards and techniques websites have to abide by so they can make it to the top pages of search results. When you dissect the SEO strategies even more specifically, you’d find that one of
4 Reasons Why Content Is Essential For SEO Marketing Read More »
Did you know more than 8 out 10 financial advisors use social media to get more clients? However, many don’t use it efficiently. As a result, they end up wasting valuable resources and time. But social media isn’t the only way to market advisor websites. Content marketing is just as, if not more, important. That
3 Tips on Marketing for Advisor Websites You Need to Know Read More »
If you’ve been publishing articles or blog posts for several years, there’s a good chance that you have a ton of content that isn’t ranking and doesn’t get any traffic. It may be dated, it may be irrelevant to your business or it may just not be very good. So what do you do with
What You Should Do With Old Content That’s Not Getting Traffic Read More »
Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. And remember, Econsultancy offers excellent digital marketing training and a wealth
10 inspiring digital marketing campaigns from Coca-Cola Read More »
