Have you ever played The Game of Life? The classic board game has since been adapted to all sorts of different versions, including iterations on video game consoles. The basic premise of the game is simple. You make your way through your fictional life, getting a job, getting married, having kids, and hopefully reaching retirement […]
On this episode of the Dot Com Lunch, I give you my take on the cost of the Royal Wedding and why it’s a great deal. Also we test out the Canon EF 50mm f/1.8 STM Lens, AKA the Niffy 50. This is one of the best, and least expensive, portrait lens you can buy.
Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.” Among the several channels compared, in-app advertising was also found to be the most effective at delivering in-store customers vs. the web
Before you think that it’s cheaper to use WordPress.com, you may want to keep reading as the WordPress.com platform may not be the best for a business, but only ideal for a blogger. Average businesses will cost between $3,000 and $15,000. If you work with a good agency it will cost between $8,000 and $40,000.
The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the
The Real Cost of Duplicates in Your CRM/Marketing Automation Platform Read More »
YouTube is once again in hot water for running ads on channels promoting disturbing content, a CNN investigation has uncovered. More than 300 organizations—including brands like Amazon, Hilton and even Facebook and LinkedIn—had their ads running on channels promoting Nazis, North Korean propaganda and pedophilia, to name a few. The problem wasn’t just limited to the
Have you taken stock of how secure your business is from inventory shrinkage due to theft, data theft, and unauthorized access to your building or office? In past market research, Brivo has found that the majority of respondents are overconfident in the security of their businesses. This overconfidence is spurred by a lack of understanding
What Physical Security Threats and Vulnerabilities Will Cost You Read More »
Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? If you’re not quite sure, don’t be worried. I’m like you. I didn’t know much before I did the research for this blog post. And in truth, there’s no exact science to figuring out how much you should
How Much Does Social Media Influencer Marketing Really Cost Read More »
There are several “free” strategies, avenues, and tactics you can explore as part of your overall marketing plan, but these approaches are only free if you don’t value the time you’ll be spending on incremental improvements. They’re also going to be inherently incomplete, especially in this era where so much of what is shown on
3 Ways to Improve ROI With Better Marketing Cost Management Read More »
As California continues its march to a minimum wage of $15 an hour, companies are scrambling to find out-of-the-box ways to remain competitive, even if it means replacing increasingly expensive human workers with machines. Or more specifically, replacing fast food burger flippers with a robot named Flippy. A Pasadena, California, fast food restaurant called CaliBurger
