cost

How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula

How much is a customer worth to your business? And how much can you afford to pay to acquire a new customer? These are simple questions, but important ones. In this post, I’m going to share a simple five-step process you can follow to figure out EXACTLY how much you can afford to spend to […]

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Failure to Manage Sales Tax Exemptions Could Cost (Big) Money

Ecommerce merchants frequently make tax-exempt sales to resellers, not-for-profits, and other entities. Sales tax auditors are increasingly scrutinizing exemption claims, which, if poorly documented, could result in merchants paying fines, interest, and back taxes. As time and technology move forward, sales tax auditors’ focus has shifted. A generation ago, sales tax audit assessments were typically

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7 Segmentation Mistakes that Will Cost Your Business Money

Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly

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Mark Zuckerberg’s Facebook Post Basically Cost Him $3 Billion Friday

Last night, Facebook CEO Mark Zuckerberg announced via a Facebook post that Facebook is changing how News Feed works. In short: more posts from friends and family, less reach for publishers and brands. Now, it seems that announcement might have cost Zuckerberg roughly $3 billion, personally–as a result of the effect it had on Facebook’s share price

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How Much Does it Cost to Hire a Mobile Developer?

Stock photo Building a mobile app is often an ongoing project—one full of frequent updates and new versions to keep up with the ever-changing mobile technology landscape. A successful mobile app takes strategy, marketing savvy, UI/UX experience, and plenty of expertise—all of which culminates in the resume of a top-notch freelance mobile app developer to

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How Much Does it Cost to Hire a Software Developer?

Whether it’s to build a web, mobile or desktop application, you need a software developer at nearly every stage of the process. The title “software developer” is a bit of an all-encompassing term given to any designer or engineer that writes code. It can include junior-level developers that work with low-level coding to senior developers

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