Snapchat: How brands are getting creative on the service looks at how leading brands are using image sharing and messaging service Snapchat in creative and pioneering ways. Launching in 2011, Snapchat now has more than 166m daily active users, and is particularly popular among younger users (Generation Z and millennials). This, along with its highly […]
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Want to get more creative in your marketing, especially your storytelling? Spend five minutes a day doing something that masters of improv do: Play with words. That was stand-up comedian Tim Washer’s advice in his talk, How to Use Improv Techniques to Improve Your Storytelling, at Content Marketing World in 2016. He walked us through
Usefulness Content Freshness Does your business need better and more creative ideas? Stop waiting and start creating greatness with “Any Ideas?: Tips and Techniques to Help You Think Creatively”, a guide to reach new creative levels on a personal and group level. This book, written by
Portland Business Journal List Leaders: Meet the 10 largest creative agencies in PortlandPortland Business JournalIn an era shifting away from traditional advertising, many marketing, advertising and PR firms are thriving on new and specialized means of reaching consumers, such as search–engine optimization, experiential marketing, direct marketing, events, social … Source link
Data-driven creative is a hot topic these days. Consider the following developments. A brand-new media agency, Omnicom’s Hearts and Sciences, shocked the industry by winning P&G and AT&T accounts based on a promise of better linkage between media data and creative execution. Venerable creative agency Leo Burnett earlier this year launched what it calls “The
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rawpixel / Pixabay For a business to thrive in today’s marketplace, the brand needs to find a way to connect to customers. Shoppers don’t want a single transaction with a store anymore, they want a meaningful relationship that helps them to trust the business they are shopping with. How can business owners transcend the mass
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Creative Content Marketing Advice to Boost Your Brand Content marketing provides tremendous value to advertisers, allowing brands to get their message across on social platforms at little cost. To bring your content marketing strategy to its fullest potential, it’s essential to utilize creative content writing. Fortunately, creative content writing doesn’t necessarily mean producing original ideas
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How to Combine Precision and Empathy for an Effective Effort To successfully engage potential customers during the sweet spot of their buying journey, marketing leaders and teams need precision and empathy more than automation tools and available media. Programmatic creative — technology that uses data (precision) to automate and accelerate routine, repetitive components of developing
Keeping up their pace of adding new features and tools, Snapchat’s launching two new updates this week, one of which could fundamentally change the Snap process. First off, there’s a new option called ‘Tint Brush’ which enables users to change the color of objects within a Snap. As you can see, the functionality is fairly straightforward
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Usefulness Content Freshness Need a little more creative thinking in your workplace? Start waiting for the Muse to show up at your door and get “In Your Creative Element: The Formula for Creative Success in Business”. Using the latest research on the art and science of
In Your Creative Element Reveals the Formula for … Well, Creativity! Read More »
