markusspiske / Pixabay Visual creative content is a useful communication tool for many reasons. It uses the brain’s visual processing centers to instantly communicate information. It helps brands communicate in a more engaging way. It helps publishers enhance their content. But perhaps what is most enticing about creative content is that it is so shareable. […]
The Psychology Behind Why You Share Creative Content Read More »
Editor’s note: Andy Vale is a former content manager at Audiense. No matter the business, bold choices often come with big risks. And in television, where shows can easily cost millions to produce and audience reaction can be tough to predict, risk aversion is a high-stakes science. After a career filled with major writing credits
Remember how Instagram teased brands with a new option to add links to websites within Stories content back in November? Originally, only verified users had access, but that option is becoming more widely available – now, verified users and business profiles with more than 10k followers can also use it. But still, those are fairly restrictive
Snapchat Adds New Creative Tools, Including Links in Snaps Read More »
A case study in how to reduce the time spent preparing and deploying brand emails. Most ecommerce retailers run a permutation of some or all of the following platforms and systems; ecommerce software, CMS, CRM and each of them store valuable data about their customers or products. This data can and should be leveraged in
6X faster email creative deployment. Here’s how. Read More »
In every type of job, there is always room for creativity and innovation. It is not only art or technology that needs to be creative and innovative. Even in accounting there are ways to be more creative. For example; you can make more creative presentations. For this reason, if you want your employees to be more
Crack the Code on the Creative Team: Apply These 5 Secret Techniques Read More »
Made You Look! 3 Creative Marketing Tips to Help Your Business Stand Out In order for a brand to appeal to consumers, it must stand out from the competition. Fortunately, this doesn’t mean your business has to set up an inflatable tube man out front; creative marketing simply means that when other brands zig, yours
Made You Look! 3 Creative Marketing Tips for Your Business Read More »
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because it’s the time of the year when we like to talk cold sweets (and remind you about the qualities needed for creative content marketers.) Before we get into all that delicious content marketing stuff, let’s talk
The 3 Behaviors Driving the Most Creative Content Marketers Read More »
Recently we’ve experienced some work being stolen. Creative ideas getting plucked up and sold elsewhere without attribution. This isn’t new for us. Nor is it new for many who do work online. In creative work there is often this risk that ideas or product can be stolen, used elsewhere by other people. In fact, you
How to be a Lifetime Creative in a World Where Work Gets Stolen (FS221) Read More »
Ray Bradbury once said that “you must stay drunk on writing so that reality cannot destroy you.” Some of you may have perked up at the idea that a famous writer has endorsed writing blog posts while smashed on gin and tonics. What this really reveals is something important about how useful writing is in
Four Killer Reasons Every Creative Person Must Write Read More »
By Mark Zeni Promotion of a site can be a time-consuming and expensive task. This is especially tough if you have reached the initial stage of users and are looking for organic growth. We have compiled a list of 4 creative ways to promote your site that will engage
