Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Most marketers I talk with have the next year planned. Really ambitious marketers might think ahead five years. Jon Wuebben has a 13-year-plan (and he thinks you need one, too). I invited Jon to Marketing Smarts to discuss his book, […]
The Future of Marketing: Jon Wuebben on Creativity, Tech, Consumers Read More »
Ron Tite—founder and CEO of the agency Church+State—is ready to stage a coup (or at least help marketers stage one). An award-winning advertising writer, Ron has worked with some of the world’s most respected brands, including Air France, Evian, Fidelity, and Hershey. He has spoken around the world on creativity in marketing, “the Expression Economy,”
Creativity, Disruption, and the Expression Economy Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “If marketing kept a diary, this would be it.” —Ann Handley, foreword to Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings. With the yearend holidays fast approaching, you might be looking for a
Humor in Content Marketing: Cartoons and Creativity Read More »
Whether you’re a seasoned entrepreneur or are starting your very first business, it’s hard to stand out from the competition. Every aspect of your business needs to be unique and original, from the product to the user interface to the concept itself. Here are some techniques to drive innovation to your business by making creativity
How to Incorporate Sharp Creativity in Your Business Strategy Read More »
Being the head of a digital marketing team is not an easy job.This type of work requires a lot of creativity and outside-of-the-box thinking. But with volumes and volumes of small tasks to conduct, it’s not easy to keep your team open to creative inspiration. Regardless of the creative aspect of this work, if they aren’t
7 Ways to Nurture Creativity in Digital Marketing for 2018 Read More »
As marketers, we’re always on the lookout for the next great thing to help propel our campaigns to profit and attract more of the right buyers. At the same time, while we’re obsessed with the thought of “doing something different, something creative” to reach our objectives, we’re not always sure about where to start. We’re
How to Scale Creativity for Exceptional Marketing With Jay Acunzo Read More »
Marrying logic and magic pushes campaigns beyond the marketing noise Today’s savvy consumers require authentic connections at precise points in the buying cycle. Brands that fail to consistently hit that mark will struggle to keep up. Instead of adding value, they end up just creating a busier, more confusing market. Finding these key points of
The best Christmas Website designs and landing pages of 2017 Christmas time is upon us and if you’re a retailer, then I’m willing to bet that you have put up some Christmas decorations somewhere. If you have a brick-and-mortar shop, then you might have a tree up with some presents underneath. After all, you’re in
5 Christmas website design strategies to inspire your creativity Read More »
In the world of marketing, staying in stride with your competitors isn’t enough to gain momentum and success. Many companies are stuck in the sales and marketing playbook from twenty years ago—still relying on expensive direct mailers, print catalogs, billboard ads, TV spots, and cold calling campaigns. The problem with these methods is that consumers
7 Non-Traditional Marketing Ideas to Get Your Creativity Flowing Read More »
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level of creativity is coming to mobile advertising
New formats are infusing digital ads with creativity that gets results Read More »
