Creativity

Book on Creative Clarity Looks at Managing Creativity in your Business

Business Books, Self Improvement Books /

Creative thinking is essential for developing innovation in products and services. But applying creative thinking in business can run into a brick wall — the philosophy of business is to apply uniform production processes to permit scale, making the unique aspects of creativity play second fiddle to cost and productivity concerns. The key to solve […]

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Don’t Let Creativity Get in the Way of Good Content

Content marketing creative and formats /

Chart of the Day: Almost half of content writers struggle to balance creativity with technical skill 47% of content writers say their biggest challenge is finding the balance between creativity and search optimization in their content. That’s the heart of this blog post, so that’s what it leads with – pulled straight from the pages

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How to blend SEO and creativity for content marketing success

Content, copywriting, creativity, Keywords, Marketing, SEO, SEO writer /

The SEO kills creativity mantra isn’t uncommon among content writers. Likewise, SEO experts often voice complaints that creative writing should take a back seat to SEO perfection. The reality is that the best types of content marketing combine creativity with SEO value. Here’s a guide on the best ways to merge creativity and SEO for

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‘Stay Scrappy’ and More Wisdom on Creativity From a Pixar Animator

Company News /

Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from 20-year Pixar Animation Studios animator – and recent winner of the Brand Personality Award in Animation from The Asia Pacific Brands Foundation – Andrew Gordon. What does the co-creator of such movies as Finding

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Creativity, Social Media, and Modern Marketing: Damian Keyes

60 minutes or less, beginner, Communicate, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! As marketers, we all give in to “budget envy” once in a while. We’ll see some incredibly cool campaign a large company’s run and think, “Sure, I could do that—if only I had X dollars in marketing budget.” But budget’s

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Marketing Smarts: Unleashing Creativity One Team at a Time : Marketing Podcast

Content, graphic design, Marketing Strategy, Web Sites /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. “You can’t have a

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General Management – No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Content, General Management /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Like many of us, I’ve led brainstorming sessions and adhered to the traditional “rules” of brainstorming: “Don’t criticize anyone’s ideas” and “Get as many ideas up there as possible and worry about quality later.” The problem is that although this

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Instagram Adds New Profile to Showcase Design and Creativity on the Platform

SEO BLOG /

Wanna’ get an inside look at design and creative on Instagram? This week, the platform has launched a new profile called @design which will showcase the work of Instagram’s design team, as well as that of emerging artists: As explained by Instagram: “On @design, we’ll go behind the scenes with emerging designers and creators at

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Encouraging Inclusion and Creativity with Mentorships

Community, Company Culture, MailChimp News, SEO BLOG /

  When I joined MailChimp’s Culture team last year, one of my first projects was developing and launching a mentorship program for our 800-plus employees. Our Culture team exists to make sure all MailChimp peeps have what they need to be their best selves at work and grow in their roles. This includes initiatives like

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