Brian Shultz is Vice President of Sales & Marketing at ABB, a pioneering tech company that’s over 100 years old. The two main elements of ABB are electricity and process automation, within which Brian’s role resides. He leads his teams to optimize business while delivering a premium experience for ABB’s customers and partners. In this […]
Deploying and Integrating a Modern CRM System [Podcast] Read More »
For the first time ever, Salesforce honored five customers with Customer Trailblazer Awards during this year’s Dreamforce event. Winners were selected based on their corporate vision, collaborative capabilities, transformational efforts and ability to continually learn and adapt to changing business conditions. The awards were given in five different categories, including Growth, Innovation, Equality, Inspiration and
In 2 Years CRM Helped Us Double Efficiency, Grow 60 Percent Year Over Year Read More »
The best things in life are free – but not when it comes to technology. They’re not giving the new iPhone away for nothing, are they? Logically, it makes sense that if something is truly valuable, it will require investment – within reason, of course. However, companies are often lured in by the promise of
You Get What You Pay for: The Dangers of a “Free” CRM Read More »
The relationship between sales and marketing has always gotten a bad rap. After all, both teams share the same ultimate goal, which is driving revenue. The problem is they use different yardsticks to measure their success along the way. Sales has specific quotas for deals closed and dollars earned. Marketers, on the other hand, use
3 Reasons a CRM Just Became a Must-have for SMB Sales and Marketing Read More »
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source
The Landing Page Cookbook, Fastory, and Agile CRM Read More »
Your customers are likely the most critical aspect of your business–so why would you ever take their journey with your brand for granted? And most organizations, rightfully so, would argue that they do care deeply about their customers’ experience. However, when it comes to social media, customer relationship management (CRM) isn’t always a high priority
5 Ways to Improve Your CRM Strategy With Social Media Read More »
One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for their unique needs, but flexible enough to easily integrate with their customer relationship management (CRM) system. Marketing and Sales teams strive daily for tighter alignment, better lead quality, and customer experiences
Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017 Read More »
“The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize his view that modern brands need to continually pay attention to their customers. In other words, he said, businesses’ need to re-evaluate what is meant by “customer relationship management.” CRM — which falls
Streamline your marketing with CRM automation We all have a list in our mind of the newest marketing tools and strategies we’d love to implement. The only thing we’d need is a bit more time, resource, people and did I mention time? Realistically, we are only able to keep up with about a dozen strategies.
4 important processes marketing need to automate in their CRM Read More »
When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats of today, customer relationship management (CRM) is considered less than sexy — even antiquated, in some circles. I beg to disagree. Mass media and top-of-the-funnel tactics are critically important to grow a
