geralt / Pixabay 200-page business plan documents are cumbersome projects that often render themselves obsolete in a fraction of the time it took to initially create the document. Declaring business plans “dead”, however, removes too much of the responsibility around planning as an entrepreneur, often misleading entrepreneurs into thinking that they don’t need to do […]
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Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from
Your company is growing fast, you know you should be developing your future leaders but you don’t have a $5 million development budget to send your star employees on that fancy leadership course. Leadership development experts Morgan McCall and David Day found that 70 percent of development comes from challenging experiences like turning around a business,
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During lean blogging days I had a tough time thinking about others. Things turned the moment I did a full 180. Being compassionate helps you develop a successful blogging mindset. Here’s why: Successful Bloggers Think about Others Being successful requires you to think about other folks. Otherwise, you’d not be successful. Compassionate bloggers think about
1 Quality to Develop if You Want a Successful Blogging Mindset Read More »
Search marketers rely on tools to make sense of what it is a very complex, fluid environment. With the increasing importance of mobile, the list of tools grows even longer. Which platforms should search marketers use to devise a mobile-first SEO strategy? While we await the launch of Google’s mobile-first index, search marketers are aiming
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ASU engineer works to develop a portable brain-like computerArizona State UniversityJae-sun Seo, assistant professor of electrical engineering in Arizona State University’s Ira A. Fulton Schools of Engineering, caught the attention of the National Science Foundation in the form of a five-year, nearly $473,000 CAREER Award. Download … Source link
ASU engineer works to develop a portable brain-like computer – Arizona State University Read More »
Sometimes, crafting content can be like banging your head against the wall—too many ideas, too many deadlines, too many writers, producers, and designers to wrangle. It can feel less like herding cats and more like fighting off a swarm of bees. Congratulations! This is what having a wealth of content feels like, and it’s a
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When you finally mustered up the courage to create your own blogging business, you’ll soon realize that it can get overwhelming especially if you’re new to the industry. There are too many things to learn, tools to use, and techniques to master. And to get started, it is important to develop your business plan.
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For marketers, it’s nearly impossible to get through a day without hearing about or discussing content in one way or another. As the core of your strategy, you can not view content as a bunch of one-off projects. The creation of it needs to come out of one comprehensive strategy. Because it is such an
How to Develop Content for Every Stage of the Customer Journey Read More »
So you’ve decided to design (or redesign) your B2B website. Awesome! Your website serves as the centerpiece of your marketing communications strategy and helps shape the perception of your brand. But when we talk about a website design, we’re not literally just talking about design – that is, the graphic elements or look and feel
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