Facebook copped a barrage of criticism back in 2014 when they split messaging into a separate app. But in retrospect, the move is seen a stroke of genius – Messenger has more than 1.3 billion users in its own right, and messaging use is on the rise, with more total users on the top four […]
A week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move. Instagram is testing a standalone app for its private messaging feature, the Facebook-owned photo-and-video platform announced on Thursday. Called Direct, the app is being tested in six non-US countries — Chile, Israel,
Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Instagram’s Direct app, Twitter adds AMP analytics & YouTube ad prices Read More »
Posted by tombennet When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on
The Complete Guide to Direct Traffic in Google Analytics Read More »
After announcing their direct message photo remix tools back in August, Instagram has confirmed that the new option is now being rolled out to all users. As explained by Instagram: “When viewing a photo message from a friend, tap the camera icon at the bottom and capture a reply. Your reply includes a sticker of
Instagram Rolls Out New Direct Message Tools, Including Remix and Replay Controls Read More »
The two biggest misconceptions about direct mail, according to an infographic by direct marketing company US Presort, are that it is challenging to track results and it is too expensive. But the reality, the infographic explains, is that direct mail has become more easily trackable since the USPS applied the Intelligent Mail Barcode, which allows
How to Use Direct Mail in an Era of Digital Channels Read More »
Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing channels. And he co-wrote a book on the topic. I recently had the chance to interview Brian. “Everyone receives marketing messages differently,” he told
How to Increase Direct Marketing Response: The Fundamentals Read More »
As you formulate your business plan, one thing to consider is how you should spend the money you allocate to marketing. There are various types of marketing campaigns you can implement, from TV and radio ads, to online marketing, to utilizing organizations who staff marketing specialits. In my experience as a business owner, there are
Direct or Indirect? Options for Where to Allocate Your Marketing Dollars Read More »
October 18, 2017 Social ads continue to get more and more interactive for e-commerce advertisers. Facebook is hard at work, beautifying canvas and product layouts that really make product images and video content pop. Facebook introduced canvas templates for product ads this month, which may leave those of us cultivating leads or advertising in the business to
Using Direct Lead Ads For Mobile Lead Generation Read More »
What digital marketers need to know about the GDPR As a Data Protection Officer, one of the most common questions I am often asked by our customers and at networking events is, what are the impacts of GDPR on Marketing? Historically, the way we have obtained consent to personal information within digital and direct marketing has
