Lead Gen


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Exploring RollWorks for ABM and B2B Marketing

January 14, 2019 ABM, AdRoll, Artificial Intelligence, b2b, best place to work, Data Studio, Display, Event Marketing, event marketing strategy, facebook conversion campaigns, great place to work, hanapin vision, lead flow, Lead Gen, Pinterest, ppc forecasting, ppc variables, programming languages, quora 0 Comments

A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects. Generation of leads often begins with search…

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Building an In-Platform Facebook Funnel

September 24, 2018 Amazon Marketing Services, Amazon News, audience, b2b lead generation, bid script, Case Studies, client partnership, creative testing, Distance report, Drift, drift marketing, dynamic creative, f8, Facebook, facebook ads, Facebook Ads Case Study, facebook analytics, facebook budget optimization, Facebook budgets, facebook dynamic creative, Funnels, Google updates, how drift works with ppc, How To, Lead Gen, marketing ideas for drift, non-branded, Optmyzr, paid search drift, paid social, ppc insight, PPC Strategy, ppc tactics, Remarketing, Seller Central, site speed, social, social advertising, Social Media, spreadsheets, video, Video Ads 0 Comments

Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with…

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