I know what you’re thinking: What business owner has the time to build a blog from scratch? It doesn’t matter if you’re a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. Sure, the world tells you that there is lots to be gained, like …
After four years of being an Account Manager, I still feel the pressure of switching my mindset from the thinking of an E-Commerce account to a Lead Generation account and vise versa. While they are the same in many ways, there are several differentiations between the two. Should you be scared if you have only …
Adjusting Between E-Commerce and Lead Generation Read More »
Aside from the well-known IT giants, most IT companies and startups are small. However, the pressure to increase their sales and marketing effectiveness, or keep them ahead over their competitors is real. They have to improvise or fossilize, and part of that is improving their lead generation. The Need for Lead Generation Lead generation is …
Steer Your Managed IT Firm Away from Lead Generation Mistakes Read More »
A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects. Generation of leads often begins with search where a self-qualified audience provides a predictable and valuable return. For many industry niches, top terms are limited in available impressions which means efforts and …
When I first started running Pay Per Click (PPC) campaigns in 2004 our client base was made up almost entirely of business looking for sales enquiries. Secured lending, subprime finance, car finance, double glazing, car dealerships, cosmetic surgery. A whole host of companies with a sales team ready and primed to follow up on the …
Is the crown slipping from the lead generation king? – Econsultancy Read More »
Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with conversion-rate optimization and bounce rate once the user lands on a webpage. It also avoids issues with using potentially sensitive customer data to build a …
