Lead Gen

The Anatomy of an Effective SaaS Lead Generation Strategy

Leads are the name of the game. More sales qualified leads = more sales. It’s that simple. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source …

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Beginner’s Guide to Business Blogging in 2019

I know what you’re thinking: What business owner has the time to build a blog from scratch? It doesn’t matter if you’re a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. Sure, the world tells you that there is lots to be gained, like …

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Steer Your Managed IT Firm Away from Lead Generation Mistakes

Aside from the well-known IT giants, most IT companies and startups are small. However, the pressure to increase their sales and marketing effectiveness, or keep them ahead over their competitors is real. They have to improvise or fossilize, and part of that is improving their lead generation. The Need for Lead Generation Lead generation is …

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Exploring RollWorks for ABM and B2B Marketing

A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects. Generation of leads often begins with search where a self-qualified audience provides a predictable and valuable return. For many industry niches, top terms are limited in available impressions which means efforts and …

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Is the crown slipping from the lead generation king? – Econsultancy

When I first started running Pay Per Click (PPC) campaigns in 2004 our client base was made up almost entirely of business looking for sales enquiries. Secured lending, subprime finance, car finance, double glazing, car dealerships, cosmetic surgery. A whole host of companies with a sales team ready and primed to follow up on the …

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Building an In-Platform Facebook Funnel

Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with conversion-rate optimization and bounce rate once the user lands on a webpage. It also avoids issues with using potentially sensitive customer data to build a …

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Becoming Allies with the Sales Team: A Lead Gen Solution

May 23, 2018 You know that part in Mean Girls, the third act where catty, clique-driven rivalries rupture like the many broken pieces of the plastic Spring Queen crown? Rivals Cady Heron and Regina George learn to create harmony at their school by devoting their energy to promoting their strengths instead of knocking each other …

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Promoting Higher Quality PPC Conversions in Lead Gen Accounts

March 14, 2018 It is not uncommon in PPC, especially with lead generation accounts, to track multiple types of conversions. Within one account, you can track phone calls, lead form fills, content downloads, newsletter sign-ups etc. And, while you can attribute different values to your lead types to accurately measure performance, how do you strategically …

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Roadmap for a Solid B2B Facebook Advertising Strategy

Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether facebook ads would be a beneficial use of their ad spend dollars. I’m here with good news! I have seen success with B2B clients in …

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