When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to deliver little in the way of returns. This is not a new problem, and it is as true with traditional marketing tactics […]
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Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked bad, was difficult to use and didn’t have an easy way to convert prospects. But when we learned that the client was in the process of redesigning this website, we agreed to
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Once you’ve established a small business and gotten that first wave of customers, it can be easy to become complacent instead of seeking more opportunities for growth. But if you want to take that next step to keep your small business on the right track, members of the online small business community have some helpful
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In the early days of the web, ranking in Google was easy – you just threw keywords in the meta description, and you ranked for those keywords, regardless of whether or not your website was relevant to them. Nowadays, ranking well in the major search engines is a science – one that we know from
A Step-by-Step Guide to Analyzing the Competition’s SEO Efforts Read More »
Here at Level343, we strongly advocate the practice of recording your online marketing performance benchmarks before jumping into an SEO campaign. Why? Well, first, I think any true analyst or successful site owner naturally understands the value of sound metrics and continuous improvement. It just makes sense that you’d need to know where you are
Social media monitoring – or social media listening as it’s also sometimes called – is a way to collect real-time mentions of predefined keywords from the online sources. The best social media monitoring tools gather data from a range of online sources: social media platforms, blogs, forums, news sites, and websites, etc. The user chooses which
5 Ways Social Media Monitoring can Enhance Your eCommerce Efforts Read More »
Usefulness Content Freshness You’ve created the brand. You’ve acquired the customers. Now how do you use your brand to continue growing customers? If you need help in this area, “Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits” might be able to help.
Experience My Brand Ties Customer Service Efforts to Profitability Read More »
In 2011, Google launched Google+, thus replacing the short-lived Google Buzz and marking Google’s fourth dip into the social media industry. Tech Crunch declared, “It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part.” What was that hard part? In my everyday use as a social media user, I
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Here’s what you need to know If you haven’t evaluated your SEO strategy recently, now is the time to do so. The fact is, SEO rules and requirements are changing all the time. If you don’t keep up, you may discover that you fall behind when it comes to search rankings. The good news is,
jarmoluk / Pixabay It’s no secret that Information Technology Decision Makers (ITDMs) are key to technology purchases. This is because they either lead or sign off on most enterprise technology decisions – and certainly those in the six digits or more or that impact the IT infrastructure. As a result, B2B sales and marketers spend
B2B Marketing and Sales Outreach Efforts That Get Noticed Read More »
