Identifying the Problems Your Customers Encounter, Is Only Half the Battle Knowing how to resolve them, however, is what really matters. Many companies, while committed to improving the customer experience, are not where they want to be with their Voice of the Customer (VoC) initiative. In particular, the frontline managers and employees who directly shape […]
3 Best Practices to Engage Your Frontline Employees Read More »
Chart of the week: 72% of consumers will only engage with personalized marketing messages, despite 86% being concerned about data privacy Personalization is becoming more prominent in digital marketing, offering an improved user experience by providing information or targeting ads based on an individual’s activities and interests. In fact, according to a new report from
Majority of consumers will only engage with personalized marketing messages Read More »
Your B2B website content is one of the primary ranking factors for search engines. It’s also one of the essential ways that your prospects learn more about the products and services your company offers. So, how do you draft website copy that resonates with your ideal target market but also tells search engines everything they
How to Write Copy to Engage Readers & Search Engines Read More »
With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — albeit misunderstood. When leveraged correctly and applied within the context of the appropriate metrics, RTB display is a powerful tool that can fuel impactful and profitable digital campaigns through personalization,
Leveraging RTB display to engage, nurture and convert audiences through personalization Read More »
In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.” Yes, content marketing is that important. Content includes many tactics, from blogging, vlogging and social media posting to e-books, webinars, podcasts and email. In the recent column, we covered basics of the No. 1 content marketing
Dick Maggiore: Winning content inspires audience to engage, buy – News – The Repository Read More »
It might not look obvious, but every customer service inquiry, message, and complaint – is an engagement with your company. Every page click, website visit, and opened email is also an engagement. Even online searches that picks up your brand or one of your products is a chance to interact with your customers. If customer service
Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Your story is how your company will be remembered by customers. Building a unique brand story on social media involves telling it through different social platforms. It can be a challenge, though, to figure out the best way to
How to engage customers on social with brand storytelling Read More »
Live-streaming can be great for building brand awareness and community – here are some tips to help you make better use of live video for marketing. Source link
7 Tips to Engage Your Audience Using Live Video [Infographic] Read More »
Facebook has added Stories to all of its brands and now it is also part of Groups. With this new feature Group members can be part of the story by contributing and collaborating in a conversation. Since many businesses and brands maintain such Groups, this may be an opportunity to boost engagement. The global rollout
New Facebook Group Stories May Help Your Brand Engage with Customers Read More »
Instagram has rolled out a series of new features designed to form stronger connections with followers. These new features can be used with Instagram’s fastest-growing channels–stories and live videos. Countdowns in Stories Users can now add interactive countdown stickers to Instagram stories. Marketers can use this feature to countdown to an event, like a product
Instagram Adds New Ways to Engage With Followers Read More »
