One thing we can all agree on: the amount of video consumed online has grown at an incredible pace in the last two years, and is set to grow even further. Here’s the projection: 75% of all mobile data will be video by 2020. And driving this is the huge growth in Facebook users and […]
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Email marketing is more than just sending out a message or two to your subscribers every week. You’ve got to analyze data as well. If you’re not checking the statistics, how do you measure the success of each campaign? Look, I get it. There are lots of numbers on the Internet, and you may not
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Is Your Website Useless? 7 Essential Questions to Ask Yourself When is the last time you generated a lead from your website? Would you even know if you did, or whether the lead came from another channel? In this article we’re going to be look at whether or not your website is useful, or useless.
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As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses, regardless of size, to have a global online presence. As Search Engine Land columnist Brendan McGonigle rightly notes, if you only advertise in the United States, you’re missing out on billions of potential customers. But taking a one-size-fits-all approach
4 Essential Tips for eCommerce Startups As any startup CMO will tell you, eCommerce is a highly competitive industry. Therefore, that glaring need to stand out shines even brighter. Efficiency and convenience are just the first steps towards conversion. To really set your brand apart, you’ll have to do some outside-the-box thinking. Or inside-the-box thinking,
The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement. Just the mention of a job search can bring fears, worries, and stress to near and recent graduates. Are you prepared for your job search? Social media can help. This is even more so
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FirmBee / Pixabay The first SEO audit is the hardest, because chances are that you don’t have an effective framework in place for SEO quite yet–but at the same time, that makes the first audit the most important. Take advantage of your new small business’ blank slate internet presence to build a great SEO foundation
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Chart of the day: Research by Google reveals why it’s so important your mobile website has good user experience Mobile experience directly affects conversions and whether users will purchase again. Users who have a bad mobile user experience are 60% less likely to revisit and purchase from that brand in future. In addition, 90% of users
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5 Essential Social Media Marketing Tips Starting a new business is exciting. It’s also challenging and can cause a lot of headaches. If you do not follow a well-structured business plan, then there’s a chance that your efforts may go to waste. When it comes to social media marketing, many businesses are still failing to
Posted by Alan_Coleman Is your website beating, meeting, or behind the industry average? Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online
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