Foundations

Jennifer Villare has been named the new director of Penn Foundation’s Camp Mariposa program and other new hires, promotions and awards

Cogdell joined Penn Foundation in 2015 as a behavioral health technician with the inpatient drug and alcohol program. In 2017, she became a mobile engagement counselor, connecting with and engaging individuals in treatment. In the fall of 2017, she also assumed the role of Warm Handoff Coordinator, reaching out to overdose survivors, engaging them in …

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Laying the foundations of good SEO: the most important tasks (part 2)

SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily. However, it is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow in their daily routines. In part one of this series, the author explained the most …

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Laying the foundations of good SEO: the most important tasks (part 1)

Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern, but is also impacted by ever-changing search engine policies. Yet SEO is actually quite methodical. While you will need to mix and combine multiple on-page, off-page, local and other factors to …

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How To Create The Foundations Of Your Remarketing Strategy

The key to any successful ad strategy is successful targeting. It’s simple, if you don’t target the people that matter you won’t be getting conversions. Of course, you also want to make the most out of your ad spend. Remarketing through Facebook Custom Audiences provides you with a means to achieving both of these things, …

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