Search Engines

‘Right to Be Forgotten’ Privacy Rule Is Limited by Europe’s Top Court

LONDON — Europe’s highest court limited the reach of the landmark online privacy law known as “right to be forgotten” on Tuesday, restricting people’s ability to control what information is available about them on the internet. In a decision with broad implications for the regulation of the internet, the European Court of Justice ruled that …

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The Ultimate Guide for Beginners (2019)

L ooking to learn about SEO and boost your blog’s traffic? Well you’re in luck! You’ve just discovered the best SEO for bloggers guide to massively grow your blog’s traffic. This isn’t the average run of the mill SEO for beginner’s guide which you can find everywhere on the internet. We have made sure that …

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What’s it like using DuckDuckGo in 2019?

DuckDuckGo could be your new default search engine if you want to focus on privacy and security. What it’s like using it nowadays? You might have heard of DuckDuckGo in the past. Our first long post about it was back in 2016 with Rebecca Sentance trying out the new search engine for a week. Three …

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Quality Over Quantity: The Balance of Keyword Usage

SEO has changed over the years. In the beginning, search engines crawled links between sites and even before Google, linking from one site to another was virtually the only way you could get anywhere. Eventually, keywords came into play and search engines could attach common keyword phrases to links found on the Internet. But as …

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Dragonfly: 500+ staff sign open letter for Google to drop new Chinese search engine

More than 500 engineers, designers, managers and other staff from across global Google offices have signed an open letter at Medium.com calling on the search engine to stop their Dragonfly project and for company leaders to “commit to transparency, clear communication, and real accountability.” As we reported last month… Google’s project Dragonfly first came to …

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The Page Speed update: what SEOs need to know

Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when Google rolled out the Speed Update. Google’s pushing for a faster mobile experience The Speed …

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The evolution of search: succeeding in today’s digital ecosystem – part 1

The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box full of anything our hearts desire. This is challenging for marketers to find new ways to connect with audiences. For search engines, this was a turning point in the services …

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Search trends 2018: what can marketers learn?

Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%. …

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How to invest in your SEO for the highest ROI

  Every business owner’s dream is to have consistent business growth. Unfortunately,  this is easier said than done. In fact, 20% of small businesses fail in their first year and only 30% of businesses, make it past the 10-year mark. Therefore, SEO is a key component of inbound sales strategy, where new customers can come …

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Laying the foundations of good SEO: the most important tasks (part 2)

SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily. However, it is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow in their daily routines. In part one of this series, the author explained the most …

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