Are you looking for a new and easy way to gather leads? Looking to promote some kickass content and gather leads while you promote it? Look no further than LinkedIn’s lead gen forms. Lead gen forms come pre-filled with LinkedIn profile data, letting members send you their professional info with just a couple of clicks. […]
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Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. There are millions of free resources out there already competing for attention. And customers are quickly catching on to the
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The next consumer-powerhouse generation can be summed up in just one letter: Z. And though its youngest members might be just now becoming teenagers, Gen Z makes up 26% of the US TV audience—the largest segment of our population. Unfortunately, marketing to this younger audience isn’t easy. For one, it’s made up of tech-savvy digital
Gen Z is the next frontier for marketers, with new behaviors and traits to tap into, and new expectations to meet. Source link
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How to make podcasts convert as a lead gen tactic? Tom said one of the secrets about podcast interviews that they’ve tested are to include three calls to action within the podcast interview. There is a small ask, the medium ask, and then the big ask. Tom: If you’re on a stage, a digital stage,
How to Maximize Facebook Lead Gen Ads for Your Business Initially, Facebook was created to make people socialize with their friends and relatives. However, as the popularity of the website grew exponentially, it gradually turned into a platform where businesses can promote their products and services while engaging with their target audience. Now, companies across
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The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. For employers and marketers, this demographic can’t be ignored. Gen Z,
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Content is the engine that drives today’s digital ecosystem. Whether it is a website, blog, social media channel or even e-commerce, you have to have the right content. And for 26% of Gen Z consumers, you will do better if you entertain them. The data comes from an international study commissioned by WP Engine and
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Gen Z (ages 13 to 22, as of 2018) is the first truly wired generation. Constant connectivity to their friends and a multitude of information sources give this demographic group an extraordinary array of options when making choices. Word of mouth is a key driver of buying among all generations. In fact, 50% of all Americans
If they aren’t already, forms should be a staple of your marketing strategy. While forms don’t get the same attention as other digital marketing methods, they can be extremely effective in improving your lead gen efforts, and helping you transform your inbound and outbound marketing strategy. But why are forms so important and effective? First
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