Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year. Come September, we’ll have to start relying on the existing metrics “Top Impression Share” and “Absolute Top Impression Share” instead. The change […]
Google found testing a black “Ad” label. Screen shot: @TheBigMarketer It’s been a little over two years since Google last played with the “Ad” label it shows next to text ads on Google.com. Since February 2017, Google has used green text and a green border to delineate text ads from organic listings in the search
Goodbye green? Google testing black “Ad” label in Search Read More »
Last year Google Ads finally transitioned all advertisers to its new interface. There were many changes. One was that “Average Position” no longer appeared in a column by default. It was an annoyance, but I diligently added it back in the various views and accounts. Then, in November, Google Ads moved the column in the
Say Goodbye to Average Position Metric in Google Ads Read More »
Facebook announced on Wednesday that, starting in September, new and existing campaigns will be migrated to Facebook’s automated campaign budget allocation system that optimizes the campaign budget across an advertiser’s ad sets. This means Facebook advertisers will no longer be able to define budgets at the ad set level. Why you should care Facebook advertisers are
Prepare to say goodbye to Facebook ad set budgets Read More »
“We are not interested in talking to you about your traffic and referrals any more. That is the old world and there is no going back.” That, allegedly, was Campbell Brown, Facebook’s global head of news partnerships, last week. The comments align with what she said in part at a Recode conference in February: “My
Goodbye, Facebook traffic. Welcome back, SEO, we missed you? » Nieman Journalism Lab Read More »
Eugenia Loli 2003-01-29 Hardware, Embedded Systems When National Semiconductor decided to challenge Intel and Advanced Micro Devices in the market for low-end microprocessors in 1997, CEO Brian Halla teased a group of skeptical analysts, saying they probably thought he had been sprinkling testosterone on his corn flakes. Brian Halla predicts a technology transformation in which
When it comes to search, Google has no equal, but the company just doesn’t seem to get messaging right. The shutting down of Allo two years after it was announced at I/O 2016 is the latest example. Allo App is Shutting Down Google officially announced it is shutting down Allo after pausing further investment in
Google Saying Goodbye to Allo Mobile Messaging App Read More »
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SearchCap: Google hack removal, Allo goes goodbye & responsive search ads Read More »
Since the dawn of AdWords (now Google Ads), low Quality Scores have been the bane of every account manager’s life. Not only are their inner workings a mystery to us all, they’re also a real eyesore and annoyingly hard to fix. To help with this, I’ve written a Low Quality Score Keyword Alert script! If low
Say goodbye to low Quality Score with this Google Ads script Read More »
Would a rose by any other name still smell as sweet if said rose was synonymous with an entire industry and accounted for the bulk of the revenue generated by the world’s most popular search engine? We’re about to find out. Google has made the executive decision to consolidate its overwhelming abundance of ad products
