Every long-term care facility has a website, but many don’t have a digital marketing strategy and fail prospective customers For Matt Perrin, perusing senior care facility websites is a major component of his job. As founder of the online senior care review website Ro & Steve, Perrin looks at dozens of senior care facility websites […]
Some businesses can skimp on IT and get by just fine—but not very many. Indeed, any time you plan for business growth, you’d do well to look at your IT system and calculate whether it will be able to handle an additional load or whether it will need to be reconfigured or flat out replaced.
Are you looking CIO for Rent? What to Do When Your IT Needs a Guiding Hand Read More »
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be
The Role of Your Website in Guiding the Customer Journey Read More »
Alan Pledger, founder of Techstars Atlanta graduate company Landing Lion, thought his product could do better. Landing Lion aimed to solve a problem Pledger had identified while working as a software consultant: the difficulty faced by non-technical marketers when they needed to quickly put together a website. They often had to work with designers or
How Makeswift, Formerly Landing Lion, Is Guiding Customers Through A Pivot Read More »
Rio SEO Logo SAN DIEGO (PRWEB) January 24, 2019 WHAT: Rio SEO, the leader in automated local and mobile search software, will co-host a webinar with Wiideman Consulting Group entitled “Guiding Your Local Search Strategy to Drive Customers In 2019.” The webinar will discuss the most impactful local search tactics and strategies for enterprise
Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: You know the CrossFit brand is an amazing, powerful brand and if you were a gym owner and you started a CrossFit Box or gym, there was a lot of power in that.
Transcript of Managing an Expanding Business, With Your Mission Guiding the Way Read More »
When you think of advertising, your first association might be with attracting new customers. Ads are supposed to reach out to audiences unknown, introduce them to your brand, and bring them on board. But in reality, advertising can be used effectively throughout the customer journey. It’s not only a tool to reach prospective clients; it
The Role of Advertising in Guiding the Perfect Customer Journey Read More »
Traditionally, the marketing and sales funnel had the approach of taking a large target group and getting a few clients out of it (i.e. the funnel analogy). Of course, the funnel concept won’t ever go away, but about ten years ago I defined what I think is still a much better approach – I call
Guiding the Customer Journey with the Marketing Hourglass Read More »
