Recent figures show mobile continues to be the choice for retail shoppers meaning small businesses need to pay attention if they hope to compete. For the fashion industry, the 2018 Black Friday and Cyber Monday (BFCM) numbers reveal 56% of the sales took place on mobile devices. Data from AI retail company Nosto shows desktop and […]
56% of Black Friday Online Fashion Sales Happened on Mobile Devices Read More »
On internet forums and content-related Facebook groups, discussions often break out about how Googlebot works – which we shall tenderly call GB here – and what it can and cannot see, what kind of links it visits and how it influences SEO. In this article, I will present the results of my three-month-long experiment. Almost
Here’s what happened when I followed Googlebot for 3 months Read More »
Over the years, many companies have debated whether you should or should not bid on your own brand terms. Some article suggests you should not waste your money and others believe it is a no-brainer. In a previous article Why Brand Ad Campaigns are So Important, I discussed the reasons why you should bid on branded
What Happened When We Paused PPC Brand Campaigns Read More »
OpenIcons / Pixabay One of the biggest mistakes managers make is lack of follow-up. Recently, I sat in a review meeting. Almost surprisingly, it was very productive. The team was actively engaged, they were talking about important shifts in their strategies and how they would execute with the customers. There was great discussion to make
Sometimes, as a small or medium-sized business, it can feel hard to get noticed. Bigger companies have a lot of marketing resources that smaller ones don’t—especially at the beginning. Although it is true that the big guys have the upper hand financially, there are ways to make a splash as a small or medium-sized business
What Happened to Imagination? Use This Tactic in Your Marketing Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. It’s hard to know whether these things happen predominantly on United flights, or whether the airline’s lagging brand reputation makes such stories emerge more readily. Yesterday, ululations were emitted in horror after a woman told the story
Have you tried the new not-really-a-Dollar Menu at McDonald’s? According to the numbers, you probably haven’t. And that’s hurting McDonald’s, the world’s second-largest restaurant chain, to the tune of billions of dollars. So much so, that McDonald’s just suffered the worst day in its entire history, at least by one metric: the total dollar drop
McDonald’s Just Had the Single Worst Day in Its Company’s History. Here’s What Happened Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. It’s the apparently mundane stories of how one person treats another that end up in so many viral videos. In the middle is often a brand. At the heart, though, are judgments of business and humanity. One that has
Last year, my wife Lindsay and I launched a writing experiment together. As busy parents trying to raise two young girls, we wanted a way to capture our thoughts and reflect on life rather than just watch it pass by. We decided to send 100-word emails three times a week for one year straight. Why
I Sent Only 100-Word Emails for One Year and Here’s What Happened Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. They say robot technology will swallow everyone in the end. Why, Apple co-founder Steve Wozniak once even declared that humans will merely be robots’ pets. Surely, though, robots won’t be able to do everyone’s jobs. They won’t be able
They Thought Their Jobs Were Safe From Robots. Then Something Scary Happened Read More »
