IBMs

Winners of IBM’s Call for Code Comtest Seek to Save Firefighters’ Lives

Prometeo No one doubts that firefighters have an incredibly tough job. When your occupation explicitly requires you to go into places everyone else is desperately trying to flee, you know you’re performing a service few people would be capable of. But could technology help make firefighters’ jobs a bit less dangerous? That’s the hope of …

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Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO

I had the opportunity to sit down and chat SEO with the Senior Global SEO Strategist at IBM, Tanu Javeri. In our video interview we discussed how small changes to internal links within the IBM domain can result in huge gains in search rankings for some targeted keywords and pages. We also chatted about the …

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IBM’s Watson Marketing spinoff launches with agile strategy

Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New York-based private equity firm Centerbridge Partners. The new company, which is still yet to be named, launched on Monday.  The company aims to deliver marketing automation, marketing analytics and content management solutions.  …

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IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance

“How AI will let us be marketers again.” That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will tackle at our MarTech Conference in Boston in early October. Like a good sidekick, artificial intelligence (AI) now and in the future can tackle all the dreary — and impossibly complex — …

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Customer Behavior – Every Message Must Be Relevant: IBM’s Yuchun Lee on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “We believe the winning companies of the future have a different view of marketing,” IBM’s Yuchun Lee told me during this week’s episode of Marketing Smarts, “In their view, every communication has to be relevant. That has to be the …

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Social Media – Employees as Brand Advocates: IBM’s Ethan McCarty Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ethan McCarty is director of enterprise social strategy and programs at IBM, where he is part of the IBM Design Lab senior leadership team. I invited Ethan to Marketing Smarts to talk about IBM Voices, the company’s social aggregator platform, which …

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