When running your own business in today’s competitive market, having a strong brand identity is crucial in setting up who you are as a company and helping you to stand out from the crowd of competitors. But this is something that is often overlooked by new start-ups as it is often regarded as a low […]
Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across channels and devices – has become critical to marketing success. US consumers are projected to own up to 13 connected or networked devices by 2021, according to Cisco’s annual Visual Networking Index. As
With U.S. consumers expected to own as many as 13 connected devices — computers, phones, televisions, smart speakers, IoT devices, cars, etc. — by 2021, according to Cisco, the challenge for marketers to communicate effectively across numerous channels and devices is growing exponentially. That fact is highlighted in our new report, MarTech Today Research’s “Enterprise
MarTech Today research: Guide to picking an identity resolution platform Read More »
Neil Howe, CEO of Highland Media Agency launches a new brand identity as The Authority Architect to showcase what’s working now in media marketing. Highland Media Agency, an Atlanta based media marketing agency, launched a brand new strategy and website that elevates what’s working now in authority positioning and marketing and keeping its place at
Highland Media Agency Introduces New Brand Identity And Website – Press Release Read More »
The marketing industry has been awash with articles and papers talking about marketing technology and the importance of linking identity management across an enterprise’s investments. And rightfully so. Brands should be laser focused on these topics because, simply put, they are the fundamental building blocks for establishing a meaningful, direct relationship with customers and, in
Identity management investment can pay off, and here’s how Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019:
The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big walled gardens — Facebook, Google and Amazon — have a kind of identity resolution nirvana. They can approach each user as a single identity, since those users are usually logged on.
Know your options: Identity resolution beyond the walled gardens Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019:
Picture this: You’re an SEO professional, and someone asks you what exactly it is that you do. What do you say? I’m a: Search analytics guru Content strategist Site developer UX designer Paid search synergist Educator Who knows? It really depends on your organization and what it needs. SEO pros are often forced to become
What Is an SEO Professional Today? An Identity Crisis Averted Read More »
Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers that, in turn, lead to higher ROI. Identity resolution has become increasingly important for marketers as people move across
