Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app. Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on […]
Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. We’re seeing the results from influencer campaigns, and in fact, a Forrester study found that 65% of brand marketers plan to increase the amount they spend
How to Build an Effective Influencer Marketing Campaign Read More »
December 19th, 2019 Business Paul Kontonis It used to be simple: If you were a brand looking to get into influencer marketing, you’d simply find an influencer with an engaged following who posted content that happened to match your values, and you’d pay them for a mention. The focus was on that process of finding
How a Complete Influencer Content Strategy Can Drive Performance Read More »
Athlete Blogger making a video Getty Influencer marketing is here to stay. The influencer marketing spend continued to rise in 2019, as did its percentage of the total marketing budget in many industries. It shows no signs of slowing down in 2020. According to the eMarketer’s 2019 Influencer Marketing Report, “Hootsuite surveyed their clients in 2018,
The Influencer Marketing Trends That Are Coming In 2020 Read More »
Is popular the same as good? Is popular possible? Is popular your goal? There are tens of thousands of humans spending their days trying to be popular on Instagram, buying outfits, wearing hats and seeking their version of cute. People from all backgrounds and genders, hoping to be the next Kardashian. Facebook is filled with
Did you know that there are more than three billion people using social media every day? If you want a unique and effective way to tap into the power of social media and raise your digital profile, influencer marketing is one way to go. What is Influencer Marketing? It’s a means of generating word of
Raise Your Digital Profile With Influencer Marketing Read More »
Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we’ve gone from zero to having 93% of marketers using influencer marketing. Despite this meteoric growth, influencer marketing
9 Influencer Marketing Trends You Can’t Ignore in 2020 Read More »
Influencer marketing has skyrocketed since it first made its mark. That’s very much due to the way purchasing decisions have changed over the years. In 2018, a study found that only 4% of people trusted celebrity endorsements. This is probably because they prefer to seek product and service recommendations from those who are, above all,
CoverGirl parent Coty agrees to pay $600 million for a 51% stake in reality star Kylie Jenner’s … [+] Kylie Cosmetics. (Photo by Charles Sykes/Invision/AP, File) Charles Sykes/Invision/AP CoverGirl parent Coty wants to be tight with Gen Z shoppers. Its answer to that: a $600 million deal for a 51% stake in a “long-term strategic
Can Kylie Jenner Be A Game Changer For Coty? The Jury Is Still Out On That Read More »
November 12th, 2019 podcast SMW Staff This week’s episode of Social Media Week’s Leads2Scale podcast features Adam Williams, CEO at Takumi. Before joining Takumi, Adam was the Managing Director of Spotify UK and has a long and illustrious career in the media world. During the conversation, Adam discussed: His time at Spotify and the early
The Trust Factor in Influencer Marketing with Adam Williams (CEO, Takumi) Read More »
