Initiative

Kantara Initiative is out with a new version of its user data access specs

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, SEO BLOG / Good To SEO

While the upcoming General Data Protection Regulation (GDPR) is the largest and best-known effort to guard personal data, it’s not the first. Founded in 2009 and based in Wakefield, Massachusetts, the Kantara Initiative is one of the other efforts. It’s a non-profit global consortium of about 70 companies that is designed to improve the trustworthy […]

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Tru Optik leads consumer privacy initiative for OTT TV

A-From MTT, Channel: Martech: Advertising, gdpr, GDPR - General Data Protection Regulation, SEO BLOG / Good To SEO

With the General Data Protection Regulation (GDPR)’s May 25 implementation looming, most of the attention has been focused on consumer privacy as it relates to visiting websites or mobile apps or targeting by web-based ads. But Over-the-Top (OTT) online television services and net-connected TVs are booming, and those platforms are starting to become a focus

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Taking the Initiative to Be Helpful

SEO BLOG, Sprout Engineering / Good To SEO

At Sprout Social, our engineering team works in small units called “squads.” Each engineering squad works very closely to one another as they tackle building our product together day in and day out. Working with these teams, we’ve noted a few of the ways that team members become beloved assets to their squads. As we

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Make Content Your #1 SEO Strategy Initiative in 2018

Content, SEO BLOG, SEO Content / Good To SEO

It’ll be 10 years ago this January that I first walked through the doors at Bruce Clay, Inc. and entered digital marketing. I was fresh out of journalism school, which I’d studied because I wanted to write truth to the world. By making information publicly available, I thought I could contribute to the greater good.

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Everything you need to know about the IAB ads.txt initiative

A-From MTT, Blockchain, Channel: Martech: Marketing, Martech Column, SEO BLOG / Good To SEO

We’ve all been exposed to a dodgy online shopping situation, or caught out by a vendor that definitely didn’t have access to the official merchandise they claimed to sell. Just ask this guy: But, while receiving a not-as-advertised fashion item can make for a funny story, when your business relies on something you can only

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Marketing Day: Agent-client relationships, IAB ads.txt initiative & a holiday retail survey

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

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Google to launch initiative in Indy for job hunters, business growth

search engine optimization google, SEO BLOG / Good To SEO

Google CEO Sundar Pichai delivers the keynote address at the Google I/O 2017 Conference at Shoreline Amphitheater on May 17, 2017, in Mountain View, California. (Justin Sullivan/Getty Images) PITTSBURGH (WISH/AP) — Google will launch a national initiative in Indianapolis in November to train Americans on how to get jobs and grow their businesses. CEO Sundar

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USDA Launches Mentorship Initiative to Help Farms, Ranches and Local Rural Businesses

National Farmers Market Week, SEO BLOG, Small Business Operations / Good To SEO

Acquiring the necessary expertise to successfully run a business in any industry takes time. Without the proper guidance, the trial and error method is costly in terms of time, capital and other resources. The launch of a mentorship initiative between the US Department of Agriculture (USDA) and SCORE will support new farmers and ranchers so

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Google Unveils PAIR Initiative to Improve Relationship Between Humans and AI

Artificial Intelligence, Google, machine learning, PAIR, SEO BLOG, Technology / Good To SEO

Google announced Monday a new initiative geared towards improving the relationship between humans and artificial intelligence (AI). The project, called People + AI Research (PAIR), will see Google researchers analyze the way humans interact with AI and the pieces of software it powers. The team, to be led by Google Brain researchers and data visualization

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