How to turn a boring email into an irresistible link pitch
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Irresistible
How To Transform Your Blog Titles From Meh To Irresistible
Your blog post titles are just as important, if not more, than your content. Readers will look at your blog post title and decide whether they want to invest their time into reading the rest of the article or not. As a writer myself, there’s nothing more frustrating than crafting a well-researched, thought-provoking article only
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Apply Big Data to Create Irresistible Customer Experiences
By: Steve Earl Senior Director, Product Marketing, Oracle Marketing Cloud In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. While most organizations and marketers have prioritized customer experience as top business priority for a few years now, they don’t always know how to get customer experience
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A guide to writing irresistible calls to action
Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your landing page CTA isn’t the only marketing CTA that matters. To get people to your landing page, you need them to click on your ads, which means you need a smart call
How to Write Blog Post Introductions That Make the Rest of Your Post Irresistible
How many people are actually reading your blog posts? It is reported 43% of readers say they skim through posts. If you want people to consume the content you’re writing, get them hooked during the introduction. Take a second to think about the goal of each article you publish. Are you just trying to get page
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3 Ways You Can Speed Up Your Small Business Software to Become Irresistible to Customers
There’s no time to rest on your laurels in the professional world today, whether you’re a top corporation or a small business. When trying to keep pace in the global economy, your software can be a game changer. Those with the most advanced programs will stay at the fore, while those with out-of-date software will
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This Video from Universal Showcases Irresistible Video Storytelling
October 12th, 2017 Social media presents a complex world for content. No longer is the value of a video, article, photo, or idea measured by the judgment of professionals, but by the engagement of the people; the value of content is determined by its ability to perform. A video featuring exemplary storytelling, quality, and passion
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Data Insights and Strategies for Irresistible Ad Copy
October 9, 2017 Ad copy is important in the realm of digital marketing and so is knowing how to write it effectively. What insights would be helpful to you when writing ad copy? Did you ever think to look to your data insights in order to improve the relevance of your ads? Who knew numbers
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How to Craft an Irresistible Offer in 10 Steps
Sometimes you find yourself with a great product that just isn’t selling. And when that happens, you have to wonder: Why aren’t people buying? You KNOW it’s a great product (or service). Your marketing is on-point, and you have a proven sales funnel. So what’s the problem here? Well, sometimes when a product isn’t selling,
The 7-Step Guide to Creating Irresistible YouTube Video Thumbnails
It’s weird when you think of it now, but in the early days of YouTube, the option to upload a custom thumbnail didn’t exist. And even when they were introduced, implementing one was not widely seen as crucial to the success of a video. But now, with 400 hours of video uploaded to YouTube every single
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