As I close out my first year as a full-time Software Engineer here at Sprout, I am reminded of one moment during my internship last summer that will always stick with me. In my final week, I was called into a meeting where several senior engineers guided my fellow interns and me on how to […]
The Journey From Sprout Intern to Software Engineer Read More »
Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with achieving SEO objectives while still providing an engaging content experience for the customer. Today, I still occasionally hear content requested and/or developed by my team referred
Mapping the customer journey more accurately using surveys In today’s highly competitive market, where product quality is not sufficient to get ahead, customer service becomes a key part of a company’s strategy. Consequently, the organization which successfully maintains the best relationship with its customers manages the best returns in terms of income. As a result,
How to create surveys to better understand the customer journey Read More »
Facebook digital transformation journey is ‘only 1% finished’ I recently had the opportunity to visit Facebook’s Dublin HQ for a deep-dive immersion session. The objective was to up-skill everyone in the latest thinking and best practice in digital and mobile marketing from a Facebook/ Instagram perspective and over two days we covered a range of
Three lessons from the story of Facebook’s digital transformation journey Read More »
The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly
About the Report Key findings from the report Table of contents Businesses across the world are on an agressive path towards making their businesses more customer-centric through better understanding of the customer journey, and making the overall customer experience as postitive as possible. Having the ability to build a joined-up view of all customer interactions
Understanding the Customer Journey in Asia Pacific Read More »
Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It’s hard to identify which marketing
Using the Customer Journey to Guide Your Campaigns Read More »
Business.com’s CEO shares our journey as we continue to build our brand and engage with our audience. Every month, we generate millions of high quality brand engagements and demand generation for our advertisers. We’ve organized our suite of advertising products to solve the brand engagement and demand generation challenges that many marketers have. Whether you’re
