The goal of a commercial business is to increase sales, and retaining current customers is key to making this happen. But according to a new report from The Manifest, only 6% of small businesses are focused on retaining their customers. This is despite the fact their main digital marketing goal is to increase sales. The […]
Just 6% of Small Businesses Focus on Keeping Customers Read More »
Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer I’ve been a marketing consultant for many years, working with all sorts of small business owners. Not only that, but I’ve also spent a lot of time with fellow marketing consultants, having developed the Duct Tape Marketing Consultant
Staying up to date on industry trends is imperative for a thriving business. Knowing which topics are top of mind, or what developments or issues people are facing, can make it much easier to figure out where you need to focus your attention—and resources. To find out more, we asked members from the Young Entrepreneurs
10 Great Resources for Keeping Up to Date With Industry News and Trends Read More »
Last week I upgraded to the Samsung S-10 Galaxy phone after having the S-7 phone for many years. It got me thinking, “what else am I holding onto that is keeping me back?”. For months I resisted spending the $1,000 (give or take) on the S-10. However, the S-7 had such terrible battery life, I
Are You Holding on to Something Which is Keeping you Back? Read More »
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If you’ve been in business for a while, you’ve likely built up a quite a long email list. Email remains a convenient, effective way to reach prospects and customers, so it’s great to have a lot of names to send offers and updates to. However, if your marketing emails are getting low engagement, it may
Best Practices for Keeping Your Email List Nice and Clean Read More »
We often talk about how a website is like an organic, living creature. In fact, we talked about that again last week. We also talk about that organic thing as if it were a plant, but I think it’s time we change up the terminology for the black-thumbed people. So, if you can kill a
3 Tips for Keeping Your Website’s “Brain” Healthy Read More »
When it comes to ad copy, everyone makes mistakes – even experienced paid search marketers. After all, Google provides all kinds of helpful information about keywords, bids and search volume, but when it comes to ad copy, it’s up to you to figure out what works and what doesn’t. So, if you feel like writing
3 ad copy mistakes keeping you from paid search success Read More »
What challenges do you face running a small business? So you’ve owned your business for some time. And you may sometimes feel as if you are falling behind. But other companies make it look so easy, don’t they? Well, prepare for some good news. Don’t worry about keeping up with the competition. Because you can
Keeping Up with the Competition Doesn’t Have to Be Hard, Read These 5 Tips Read More »
Growing your practice through digital marketing is a wonderful way to build trust with prospects and keep your book full of the right clients. The allure of digital marketing for us analytical types is the ability to track results. While cookies, pixels, Google Analytics, etc. can get you a precise ROI on your marketing, it
