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Should You Offer a Freemium Level for Your SaaS Platform?

If you have a SaaS platform, getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. You have to communicate what sets your product apart, price it competitively and ensure that it has all the bells and whistles that your users really …

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A good company culture is contagious, but could automation change that?

HubSpot’s Katie Burke spoke to Siliconrepublic.com about how the future of work could impact on a company’s culture, for better or worse. How do you know if your company culture is working, especially as the future of work looms closer every day? Siliconrepublic.com talked to HubSpot’s chief people officer, Katie Burke, about what we can …

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‘This is an important functionality’: Slack launches data residency

Slack’s head of enterprise product, Ilan Frank, tells Siliconrepublic.com why the company is launching a new data residency feature. Today (11 September), Slack announced that it will enable customers to choose which country or region their data is stored in, enabling businesses to fulfil corporate policies and compliance requirements. Until now, data from the workplace …

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The Agreement Cloud Is Going To Be The Next Big Cloud, Says DocuSign CEO

“The new cloud opportunity that we see is in the Agreement Cloud,” says DocuSign CEO Dan Springer. “It is going to be the next big cloud because we think this is about bringing multiple clouds together. We work strongly with ERP and strongly with CRM. We’re actually finding opportunities increasingly every day to make the …

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25 Amazing Productivity Tools for Small Businesses

By Steven Macdonald Running your own business is one of the most rewarding and also stressful and time-consuming jobs you could ever do. Especially when you’re first starting out and growing your business, there is never enough time to get everything done. You need to figure out very quickly how to be productive. The trouble …

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It Doesn’t Really Matter What Microsoft Does, Says Slack CEO

“Whatever Microsoft does we’re still going to do the same thing that we would do for customers,” says Slack CEO Stewart Butterfield. “If the performance of our applications, like the number of milliseconds it takes to startup, is an important thing for customers, we will do that. If shared channels are an important feature we …

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10 Great Resources for Keeping Up to Date With Industry News and Trends

Staying up to date on industry trends is imperative for a thriving business. Knowing which topics are top of mind, or what developments or issues people are facing, can make it much easier to figure out where you need to focus your attention—and resources. To find out more, we asked members from the Young Entrepreneurs …

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The Subscription Economy Is Taking Over The World, Says Gainsight CEO

“What’s happening is that the subscription economy is just taking over the world,” says Gainsight CEO Nick Mehta. It shows up for our consumer lives with Netflix, Amazon, etc. It shows up at work as well. Because of that, all of those companies just can’t afford to just sell to their customers and move on. …

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7 Slack Communities Every Marketer & SEO Should Join

Since it launched in 2013, Slack has become a ubiquitous workplace tool. With more than ten million active daily users, the company has revolutionized the way that teams manage workflow and share information. And now it’s changing how communities engage online. Slack groups are growing in popularity – and the funny thing is, Slack had nothing to …

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The Craziest Content Marketing Tactic Ever

If you’re in a position where your business is pretty successful and you’re ready to take it to the next tier, you need to scale up your marketing. But how? The best way to level up your business is to set yourself apart by doing something your competitors aren’t doing. My content marketing advice? Stop creating …

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Tools to Boost Remote Work Productivity

Any job requires planning, organization and communication, but remote work needs all of those things ten-fold. Working remotely comes with its own set of distractions, depending on how and where you work. Distractions might happen in the form of the hustle and bustle from your favorite coffee shop or the attention needed by your pets …

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