It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made […]
3 Keys to Maintaining Business as Marketing Budgets Shrink -Marketo Read More »
On The Voice, D.R. King shook the audience to their core with his fun rendition of “I Know I’m Losing You” by The Temptations for his knockout performance. Tisha Haynes Keys slayed with her cover of “Lady Marmalade” by Patti LaBelle for her knockout performance. Kelly Clarkson said both equally killed it and that she
Tisha Haynes Keys Slays Pattie LaBelle’s ‘Lady Marmalade’ To Be Saved By Kelly Clarkson Read More »
Mathew Sweezey is principal of marketing insights for Salesforce. He’s also a popular speaker about the future of marketing, and he has worked with the likes of NATO, MIT, NASCAR, Verizon, and Dell. He’s also the author of Marketing Automation for Dummies. His forthcoming book, Context, is due out in 2018. I invited Mathew to Marketing Smarts
Picography / Pixabay Have you been thinking that your side gig is doing really well? Perhaps it’s just reached a point where you say to yourself, “Hey, with a little push, this could be a real business!” That’s a great place to be. It’s a place full of surprise and optimism, and the idea that
3 Keys to Turning Your Side Gig into a Full-Blown Business Read More »
What does “best practices” in Marketing Operations (MO) look like, and how do industry-leading companies operate and integrate this highly valuable function? We polled more than 80 marketing leaders to find out. Key FindingsFour factors that survey participants say have contributed significantly to their MO success: Clarity and consistency across the organization—shared practices, a well-defined
By Thuy Sindell When we talk about leadership development, we often focus on the skills and qualities that have to do with leading others. But this ignores a major aspect of being a great leader: Being able to lead yourself. In fact, out of the 28 leadership competencies that are essential to leadership success, seven
How to Be a Great Leader: The 3 Keys to Managing Yourself Read More »
Quality, optimized content matters. It’s the one key you have that creates loyal relationships between your services/products and your brand. Content creates brand recognition and affinity. Content is the thing that shapes consumer interactions online and on blogs, and from social media to video consumption. The content you create has one purpose: to be
December 4th, 2017 Traditionally, we view marketing as an outward-facing function, saving our best branding and messaging experiences for our customers. While that makes perfect sense in theory, we need to evolve our thinking. Being focused solely on the customer doesn’t cut it anymore. Marketing is about creating the best experiences for everyone your brand
4 Keys to Super-Effective, People-Centered Internal Marketing Read More »
Pexels / Pixabay In a recent PWC and Business Higher Education Forum (BHEF) survey, 59% of employers responding said data science and analytics skills would be required of all finance and accounting managers by 2020; 51% said these skills would be required by all marketing and sales managers; 49% said they would be required of
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What’s the X Factor that sets one business apart from the others? Is it offering the right service at the right time? People who are dedicated and engaged in working toward success? Customers that advocate for your business? These are all important, yet, you could have all these things going for you and still fail.
What’s Your X Factor? Five Keys to a Culture That Stands Apart Read More »
