Over 85% of online consumers these days are engaging with brands locally, whether through local listings, local sites, or search results. So you can’t be blamed for thinking that geo-targeting and running local PPC campaigns in Google Ads make a whole lot of sense. The only problem? If you work at a multi-location franchise or […]
Strategies To Scale Your Local PPC Campaigns Without Killing Your ROI Read More »
The power that SEO wields when it comes to boosting your site’s ranking and traffic is immense. For this reason, it is important to always be up-to-date with the latest SEO trends in order to stay ahead in the online race. SEO can be tough, even for seasoned professionals and for beginners, the wide range
25+ Common SEO Mistakes That Are Killing Your Website[Infographic] Read More »
The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reportedly exposed to 4,000 to 10,000 advertisements every single day. But this accessibility has also led to “Banner Blindness,” a psychological effect wherein people become blind or indifferent to the
5 Ways to Stop Ad Fatigue From Killing You Facebook Campaign Read More »
Many people use Facebook and Twitter daily to interact with friends, family, and others. Smart phones have made it very easy to browse from almost anywhere in the world, which is another reason these platforms are getting more popular each day. However, you have to be careful when utilizing these platforms from your mobile phone
Is Facebook and Twitter Killing Your Data Plan? How To Stop It Read More »
Let’s face it, none of us are creating content in a vacuum. We all have bosses to please, internal (and external) customers to serve, senior executives to… sacrifice lambs to. We all have stakeholders. People with a real stake in our success. Like sales people. And product managers. And brand ‘custodians’ (I’m picturing a janitor
As a small business owner, you might be shying away from paid online advertising in fear of it taking a large chunk out of your budget. Facebook, however, provides a business tool for companies of every size and industry, with no minimum on how much ad dollars you need to spend to get in the
5 Examples of Small Businesses Killing It With Facebook Ads Read More »
Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs. But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it,
How to Quickly Identify What Is Killing Your Blog Conversions Read More »
Most of us set forth on this grand quest of blogging, Internet marketing, and all the rest of it based on a certain set of assumptions. We assume, for instance, that we will generally have reliable access to our email so that we may best pursue the opportunities that are presented to us. We assume
How Click Fraud is Killing Your Blog Earnings and ROI Read More »
Photo Credit: Alberto Cabello from Vitoria Gasteiz James Hetfield, Metallica’s lead singer, being seen near a brown bear that he allegedly shot and killed is a misidentified photograph. Rather, the heavy metal vocalist had been falsely identified in a photograph amid 2014 protests over his involvement with a History Channel show. Unfortunately, this misattribution resulted
Here’s a true fact of running a business: some people on your team are keeping something from you. It’s not that they aren’t who they say they are, or that they’re not doing their jobs. The secret is that many of them would simply rather be doing something else, somewhere else. Maybe your accountant has
Work-Life Balance Is Killing Your Happiness. Here’s What You Should Do About It Read More »
