Learned

5 Lessons I Learned About Business by Playing in a Band

By Chip Gallent I have been playing in bands off and on for more than 25 years, or about as long as I have been in the business world. Though the parallels of being an entrepreneur and playing in a band may not seem obvious, believe me, the two have a lot in common. Some […]

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Lessons learned from launching 100+ content-led link building campaigns

Throughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns. They all had a shared goal of earning links and coverage from the world’s biggest publishers for clients across retail, travel, finance, and other sectors. Here’s a small selection of publications where I earned links from across the year:

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We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing

We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks. With the help of our data partner BuzzSumo, we uncovered some very interesting findings. And now it’s time to

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5 Lessons Learned from Publishing 700 Posts on Blogging Tips

6 figures a year? Wow, awesome. I will follow that blogging strategy. Related blog posts and resources: Wait a second…this guy nabs 3,000 visitors daily following a different approach. Hold on! This Ryan Biddulph guy never talks outcomes, never checks stats, and circles the globe through blogging? Plus, he landed features on world famous sites?

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Breaking down the new realities of local search: What we learned at SMX West

Local search and SEO are frequently treated as secondary considerations for search marketers. Yet, especially where mobile search is concerned, they should be primary. Using Google’s own data and public statements, it’s safe to say there are at least 350 billion annual local queries, which is still probably conservative. The New Realities of Local Search

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3 lessons learned from 89,000 Amazon fashion product pages

For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent of U.S. apparel being purchased online in 2017, an array of niche retailers (e.g., The Children’s Place) and D2C companies (e.g., MeUndies) are

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