Learning seems like a straightforward proposition. You want to achieve something; let’s call that something A. To achieve A, you need to understand, and make use of, some other important thing; let’s call it B. Once you learn how B works, you can use that knowledge to accomplish A. Pretty clear, right? Sure – until […]
Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company announced a number of new initiatives to reduce activity by bad actors on the site, from expanding its fact-checking operations to more countries to using machine learning to find foreign Pages that share
Business Intelligence (BI) solutions have steadily taken the business world by storm. Originating nearly two decades ago, BI has since morphed and evolved numerous times to meet ever-increasing demands for more in-depth analysis, increased speed and easier-to-digest outputs. With each new evolution, new use cases were born, and the resulting business value increased. Today, many
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A Marketer’s Guide to AI and Machine Learning will demystify artificial intelligence (AI) and machine learning (ML), provide an update on the current adoption of AI and ML and explain how organisations can use AI and ML in marketing, ecommerce and customer experience. It will explain the role of AI and ML and the opportunities it
The internet is loaded with too much content. Whether you’re blogging, publishing a video, or sharing an image, you are contributing to the 2.5 quintillion bytes of data that is made everyday! The old method of publishing tons of content isn’t as effective as it used to be. Many more are publishing great content nowadays
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Netflix’s famous algorithm challenge awarded a million dollars to the best algorithm for predicting user ratings for films. But did you know that the winning algorithm was never implemented into a functional model? Netflix reported that the results of the algorithm just didn’t seem to justify the engineering effort needed to bring them to a
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Throughout my blogging career, I have learned a lot from the most popular blogs online. I researched relevant niche blogs to see what they were doing different and what attributed to their massive success. Even though I have several blogs, my primary focus has always been “SEO” and “online marketing”. For over 7 years, I
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mark Organ is founder and CEO of advocate marketing software company Influitive, helping companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation, and more. Previously, Mark was the founding CEO of Eloqua (now
If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount of data about its users. Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being shared. A handful of large brands such as Mozilla
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