Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and shaped social organization. Today, the fire’s embers have been replaced by the glow of internet-connected devices, but the communal exchange of stories and perspectives remains a fundamental force in social development. From a […]
“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital marketers, search engine optimization (SEO) experts and your typical horde of haters. And my usual response is usually along the lines of… “Maybe. So?” After all, nearly every website out there has a blog in
How to use Pinterest to drive high-volume traffic on auto-pilot Read More »
If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount of data about its users. Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being shared. A handful of large brands such as Mozilla
Using machine learning to get more value out of your Facebook campaigns Read More »
It’s a troubling sign when Facebook publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad for us?” Let’s not forget that social media has made a positive impact on how we interact with people, how we consume interesting and timely
For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these two things — social programs and social data — should fit together. But they don’t. Social data doesn’t prove social success. And yet most marketers use engagement as their top social
A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also frequently irrelevant. She uses social media primarily to keep track of friends and to follow artists and crafters that could offer her inspiration or technical knowledge. As she vented her frustration, I
Meet the “Affluencers.” Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy spenders, early adopters and major influencers. Please visit Marketing Land for the full article. Source link
The influence of affluence: How to leverage the ‘Affluencers’ Read More »
One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to different users. The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to communicate with them in different ways. And previously, there
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Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of Instagram was to take pictures in the moment. “Insta-gram,” I said slowly. “As in… in the instant. If you wait a day, that’s too late. The picture is no good.” “That’s not true,” one of them said. “People post whatever
Your brand vs. social algorithms: The conundrum of 2018 Read More »
Content shock. You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of content being published every second. We’re shocked by the amount of information hitting us every second. For a business, this tidal wave of information makes it harder to stand out. The key? Do
Eager to embrace live video? Inspiration and tips on how to get started Read More »
