marketers

best of both worlds

When It Comes To Martech Marketers Can Have the Best of Both Worlds

There is a misconception that consolidation in the marketing technology (martech) industry is forcing marketers to choose between best-of-breed technology providers and multi-solution suites. This misconception was exacerbated by an eMarketer article this past April which began with the very ominous-sounding warning: “The fluidity of the marketing technology space is making it harder than ever

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FBOffineEventsBlog

What Marketers Need to Know

Facebook recently rolled out a powerful addition to its advertising platform. This feature is called Facebook “Offline Events,” and it’s revolutionizing our ability to track and optimize for transactions that aren’t usually “seen” by the Facebook pixel. Facebook explains… “With offline conversion measurement on Facebook, you can track when transactions occur in your physical retail

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LinkBuildingMyths

edu Inbound Link Myths Still Confuse Marketers

(updated May 23, 2017)One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. I’m writing my dissertation on the stupidity of manipulating .edu links [Note: If

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Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

Much has been made of the fight between mobile apps and the mobile web, but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly and time-consuming to develop than a native mobile app, and tends to attract a wider

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Top 4 mistakes ecommerce marketers are still making

The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but we still frequently see major opportunities being missed when we take over new client accounts. In this post, I’ll break down four mistakes I see all too often and explain why ecommerce marketers should look to remedy them ASAP. Without

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