I remember when having a personal brand was reserved solely for big-name celebrities. Back in the 90s, you had to be an Oprah-level figure to have your own discernible brand. But the Internet has changed that. It’s made personal branding viable for pretty much everyone, provided you put in the time and energy. That’s why […]
The Marketer’s Checklist for Establishing a Personal Brand Read More »
There is a misconception that consolidation in the marketing technology (martech) industry is forcing marketers to choose between best-of-breed technology providers and multi-solution suites. This misconception was exacerbated by an eMarketer article this past April which began with the very ominous-sounding warning: “The fluidity of the marketing technology space is making it harder than ever
When It Comes To Martech Marketers Can Have the Best of Both Worlds Read More »
As a busy business owner or blogger, you know it’s important to optimize your time spent. One way to to do so? By making the most out of the tools you currently use. If WordPress is your Content Management System (CMS), there are a ton of ways you can use the tool to level up
Facebook recently rolled out a powerful addition to its advertising platform. This feature is called Facebook “Offline Events,” and it’s revolutionizing our ability to track and optimize for transactions that aren’t usually “seen” by the Facebook pixel. Facebook explains… “With offline conversion measurement on Facebook, you can track when transactions occur in your physical retail
I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape, you can save up to eight workdays per year! Just by using
There are a lot of Cyber Monday deals to be had this week on SEO and online marketing tools so I’ve compiled a list of a few of my favourites. If you are on the look out for some new tools to add to your marketing tool kit then look no further… Happy Bargain Hunting!
Cyber Monday Deals for SEOs and Affiliate Marketers 2016 Read More »
TED talks are a great way to develop yourself and relax at the same time. All you have to do is sit back, relax and watch a video that will teach you something awesome. I’ve watched nearly every TED talk over the years, so I wanted to share what I consider to be the very
22 Of The Best TED Talks For Digital Marketers & Bloggers Read More »
(updated May 23, 2017)One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. I’m writing my dissertation on the stupidity of manipulating .edu links [Note: If
Much has been made of the fight between mobile apps and the mobile web, but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly and time-consuming to develop than a native mobile app, and tends to attract a wider
Progressive Web Apps versus Android Instant Apps: Which is better for marketers? Read More »
The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but we still frequently see major opportunities being missed when we take over new client accounts. In this post, I’ll break down four mistakes I see all too often and explain why ecommerce marketers should look to remedy them ASAP. Without
Top 4 mistakes ecommerce marketers are still making Read More »
