Welcome to the 286th edition of Android Apps Weekly! Here are the big headlines from the last week: DoorDash had a data breach this last week. The company confirmed leaked data for about 4.7 million customers, merchants, and other partners. The stolen info included the last four digits of account numbers but not whole credit […]
Anyone who has ever set up a campaign to advertise on Google will know how easy it is to spend budget. Akin to those slot machines you visit once a year at the seaside, if you’re not careful it can fast become the digital version of flinging coins down a chute and hoping you win
For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other responsibilities that cut into that PPC management time. As the business grows, keeping up with all the work that goes into a well-managed PPC
How to find a PPC management solution for your business Read More »
This post is shared with you from Stefan Stopper, Account Strategist at Smarter Ecommerce (@smec), and speaker at Hero Conf London. In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google
EU Commission Ruling and 20% Lower CPCs for Google Shopping Read More »
Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads and the mobile-friendly experience. Advertisers have enjoyed the extremely high conversion rates driven by the natural filtration shopping ads deliver. Much like an offline shopping experience, a customer can decide if they like
Google Shopping and how to capitalize on your new shop window Read More »
June 18, 2018 Buying in-store is still a big deal for shoppers, and Google has announced a few cool new tools to let physical retailers target those shoppers heading to the stores. These initiatives are coming on the heels of research reporting nearly 80% of shoppers are willing to buy in-store when the items are
New AdWords Tools For Physical Store Advertising Read More »
June 1, 2018 Running a successful Google Shopping campaign isn’t rocket science, but there’s definitely an art to it. Whenever I get asked to audit an account, the same issues or areas for improvement come up time and time again. So, I’ve put together this article to tackle some of those common problems and help
It may be obvious statement, but over the last 15 years the internet has completely transformed the retail industry. The once flourishing high-street is declining, as more and more consumers are swapping the shopping experience for the convenience and added choice that online retail offers. Mobile technology means more people are purchasing products via apps
An introduction to innovation in consumer search optimization Read More »
As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early stages
Why Google Shopping is dominating retail search marketing Read More »
December 15, 2017 Earlier this month Google released a set of eye-popping statistics about the Christmas shopping season. It was hard for me to miss, I kind of work for Google, but if you’ve never seen that article I think you should take a look. As we get farther into the shopping season, it can
Insights from Google’s new Christmas shopping research Read More »
