Mobile

BambooHR Releases Mobile App Aimed at Speeding Up Your Recruiting Process

Employment /

Today’s job market is extremely tight, and qualified candidates are being snatched up faster than ever. The new applicant tracking system (ATS) mobile app from BambooHR Hiring was developed to quickly and efficiently let you evaluate the best candidates from your mobile device. According to Officevibe, the best candidates can be off the market in […]

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Using push notifications for mobile app retention

Apple, Channel: Mobile Marketing, Mobile Marketing, Mobile Marketing Column, Mobile Marketing: App Promotion Ads /

For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or Android device isn’t big enough to house

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What Is Mobile Customer Lifecycle Management?

Mobile & Apps /

Mobile requires an entirely new set of rules and best practices to help shape a strong customer lifecycle. The mobile experience includes channels and opportunities that don’t exist in the desktop world, so there are different engagement opportunities to consider when working with mobile customers. In short, mobile customer lifecycle marketing focuses on the interactions

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IAB Tech Lab unveils a proposed Ads.txt for mobile apps

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying /

Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling of website ad inventory. This week, the Tech Lab is releasing a proposed spec for extending ads.txt, which is now widely adopted, to mobile apps. The proposal is open to public comments over the next

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Google News to deprecate crawl errors report in Search Console & mobile app link in News Publisher Center

SEO BLOG /

Google’s Lisa Wang from the News team announced that some features are being deprecated with the recent update to Google News. As we reported a few weeks ago, the standout and original source tags and Editors’ Picks will be going away. Additionally, a the news crawl error tool in Google Search Console and the ability

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Google Leaders Share How to Improve the Mobile Experience

Content Marketing Tools and Technology, Conversion and Testing, Mobile /

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. But search users have high expectations – they expect the exact information they seek to be immediately available in an easy-to-comprehend way in a format they prefer. How can you

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Marketing Day: Mobile SERP survival, Facebook expands Marketplace ads & Apple’s WWDC keynote

Channel: CMO Zone, Marketing Day /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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20 Step SEO Checklist for Higher Mobile Google Rankings [Infographic]

SEO BLOG / / 1 Comment

Do you want your website to appear higher on mobile searches for your target keywords? Want to ensure your site is prepared for Google’s “mobile-first” future? Coalition Technologies share their essential mobile SEO checklist in this infographic. They break their steps down into the following categories: Your mobile platform Optimize for crawling and indexing Optimize for

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