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How to Improve Your PPC Reporting (And Your Landing Page Strategy, Too)

Pay Per Click, SEO BLOG /

Image via Shutterstock/Red Deer. Once upon a time, “Pay-Per-Click (PPC)” referred to a digital marketing practice where companies were charged each time somebody clicked on their search engine ads. But with the rise of social, display and programmatic platforms, PPC marketing has expanded to involve more than search engines alone. These days, PPC specialists run […]

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How to Create More Actionable PPC Reports (That’ll Improve Your Landing Page Strategy, Too)

Pay Per Click, SEO BLOG /

Image via Shutterstock/Red Deer. Once upon a time, “Pay-Per-Click (PPC)” referred to a digital marketing practice where companies were charged each time somebody clicked on their search engine ads. But with the rise of social, display and programmatic platforms, PPC marketing has expanded to involve more than search engines alone. These days, PPC specialists run

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14 Actionable Strategies for Increasing Your Facebook Page Engagement

Facebook Page Tips, Facebook Tips, SEO BLOG, Tips / How To /

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. But we feel there are ways we can combat this organic reach decline on Facebook

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How to properly delete a page from your site • Yoast

404, google panda, How To, SEO BLOG, technical seo /

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be

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Marketer’s Guide to Landing Page Optimization

conversion, conversion rate, Conversion Rate Optimization, Design, Digital Marketing, landing page, Landing Page Design, landing page optimization, optimization, quality traffic, SEO BLOG, traffic, web page /

Landing pages are your customers’ portal to your brand online. That’s why it’s one of the most popular topics in digital marketing. In fact, entire books have been written on the topic. It’s your chance to make a strong first impression with potential customers and, if it doesn’t go well, may be the last chance

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