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This One Thing on Your About Page Can Boost Conversions by 300 Percent (Infographic)

Marketing Tips, SEO BLOG /

If you’re missing a call-to-action in your about us page, you’re missing out on several leads. That’s according to data presented by digital marketing company Siege Media. Importance of a Call-to-Action on Your About Page Data shows adding a call-to-action towards the bottom of your about us page can increase conversions by 300 percent. Create an […]

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The Best Free WordPress Page Builder?

drag-&-drop, page builders, Plugins, Reviews, SEO BLOG, SiteOrigin Page Builder /

The SiteOrigin Page Builder WordPress plugin is one of the most popular free content editor plugins available. But with so many excellent premium page builders on the market, can a free plugin really still compete? Can a free plugin like SiteOrigin Page Builder be a realistic alternative to a paid page builder, or will it

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Are You Making These 5 Critical Landing Page Mistakes?

Act-On landing pages, call to action, CTA, Forms & Landing Pages, forms and landing pages, landing page, Marketing Strategy, SEO, SEO BLOG, Website Visitor Tracking /

Also, don’t forget to align your headline copy and your CTA verbiage. Whatever you promise to deliver in the compelling headline, make sure you reinforce it in the call to action. 4. Font Issues Ever wondered if font negatively impacts conversions? You can put that question to rest, because research shows that it does. For

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Ecommerce Tips, Landing Page Designs, and Other Top Stories from September

SEO BLOG /

October is finally here, which means crisp fall evenings, fragrantly spiced hot beverages, and awkward situations in which at least one or two of your coworkers are likely to raise a few eyebrows with costumes of questionable taste at the Halloween office shindig. It also means it’s time to take a look at the most

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How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] : MarketingProfs Article

SEO BLOG /

Last time we saw the whimsical graphics of Enchanting Marketing, the writing consultancy was teaching us how to write faster. Now the team is back to explain the basics of how to write a persuasive sales page, even if you don’t consider yourself a salesperson. Talking about the benefits of your product is generally more

How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] : MarketingProfs Article Read More »

5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns

lead generation, SEO BLOG, Thomas Kriebernegg /

What if you have impressions and clicks on your Facebook ad campaigns but no conversions? This is where most marketers get stuck. You are showing the ads to the right audience, getting a good amount of engagement yet at the end of the funnel, users are dropping off. People are not getting convinced where they

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10 Industry-Specific Landing Page Templates

landing page optimization, SEO BLOG /

When Unbounce published our Conversion Benchmark Report, we wanted to empower marketers like us to take a more data-driven approach to optimizing their landing pages. The report documents our findings after using machine learning to analyze the behavior of 74,551,421 visitors to 64,284 lead generation landing pages belonging to 10 of our most popular customer

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Mayor Rich David changed Press & Sun headline for campaign FB page

SEO BLOG /

Hannah Schwarz, [email protected] | @HannahRSchwarz Published 10:17 a.m. ET Sept. 27, 2017 | Updated 12:35 p.m. ET Sept. 27, 2017 CLOSE Video replay of the Binghamton mayoral debate between Mayor Richard David and candidate Tarik Abdelazim on Tuesday, September 26, 2017. A member of Mayor Richard David’s mayoral campaign altered a Press & Sun-Bulletin headline

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Critical Landing Page Testing Factors

A/B testing, Conversion Rate Optimization, CRO, Opinion, SEO BLOG /

September 26, 2017 The CRO arena has been moving and shaking since its early beginnings; constantly challenging itself to adapt and optimize (Convenient, right? Optimizers optimizing their own industry?). Lately, there has been a lot of buzz surrounding testing; specifically, how big should we test?   Some clients want to move hard and fast testing

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