Money is in the list – you’ve read this a million times. And it’s true. Email list subscribers are the biggest asset for any blog or online business. They’re your qualified sales leads. It’s much easier to build relationships, generate regular returning traffic and make repeat sales to your list subscribers as compared to normal […]
How To Grow an Email List With Subscribers Who Are Willing To Pay Read More »
On July 1, a new equal pay law will go into effect in Massachusetts — and it will impact small businesses in ways of which you may want to be aware. The Massachusetts Equal Pay Act (MEPA) is intended to ensure greater fairness and provide clarity on what constitutes unlawful wage discrimination. So small businesses
Interview Questions You May and May Not Ask Under New Massachusetts Pay Equity Law Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jay Baer is a well-known digital marketing strategist, a sought-after speaker, and a best-selling author. He founded Convince & Convert, and has consulted with more than 700 companies on digital marketing, including Caterpillar, Nike, and Billabong. Fast Company magazine named
World over, the fabric of the eCommerce industry is struggling between the wrap of 4 billion people who have access to the internet and the weft of ever-growing online fraud. Don’t you think online fraud is a blemish on the fair face of eCommerce industry? There have been risks galore, but hardly any convincing solutions.
geralt / Pixabay Organizations today are working hard to develop a core group of leaders needed to carry them into the future. With goals and expectations shifting rapidly in the dynamic global economy, it’s more important than ever for leadership development training to match the demands of the moment while still anticipating the challenges of
3 Leadership Development Trends to Pay Attention To Read More »
iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week. That’s when Google announced at its I/O developer conference in Mountain View, California, that it is now adding them to its Google Pay mobile digital wallet, complementing the existing wallet-based coupons and loyalty
Microsoft is integrating its digital wallet service into Outlook, as announced during Build 2018 on Monday. Called Microsoft Pay, users can soon make payments on invoices and bills through emails without leaving Outlook and switching to another app or service. All it takes is a click on an Adaptive Card that details the invoice and
Microsoft Pay Streamlines Online Payment in Outlook Read More »
Leaders such as Bill & Melinda Gates, Mark Cuban, and Barbara Corcoran, just to name a few, are well known for their various charities and causes as a part of their “give back” initiatives. Philanthropy is a part of a larger narrative about what you value as your company experiences growth. It is also a sign of gratitude for
This 4 Year Old Is Using His Allowance to Pay It Forward. Here Is What You Can Learn Read More »
As social media assumes a bigger and bigger role in companies’ marketing plans, the need for dedicated social media employees has also grown. It’s not practical or recommended to load the responsibilities of your brand’s social media presence on a fresh-faced intern or on your already busy marketing team. That means you’ll need to hire
PublicDomainPNG / Pixabay Too often, we get to the end of a buying cycle and pricing becomes the issue. The deal stalls, the customer may discuss a competitor’s lower price, they are looking for concessions. The “D” word–discount–dominates the discussion. Price will always be an issue, but it becomes the winning/losing issue when we fail
