Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more than 3 days after interacting with […]
8 Out of 10 People Forget Branded Content In 3 Days Read More »
Chart of the day: People skip video ads because the content doesn’t resonate with them It’s a familiar sight now, when watching online videos there is either a video ad before or during. Research carried out by MarketingSherpa found what we’d expect: people just want to watch videos without interruption. But in a world where
One of the frequent reasons given for ignoring search engine optimization is this: “We’re not selling to bots, we’re selling to people.” This argument highlights an ignorance of the role that SEO plays in modern digital marketing and development, an ignorance that is unfortunately difficult to dissuade. Years ago, the search engine bots that crawled
When UBS launched “Unlimited” last year, the bank was excited to explore the new possibilities that could be opened up with content marketing. Now, the team is cutting their content budget by 10 percent. What happened? What went wrong? UBS overlooked the engines of content marketing: promotion and distribution. The firm isn’t alone. When brands
25 promotion tactics to ensure people actually see your content Read More »
Perhaps as many as 4,000 brick-and-mortar stores have closed in the United States since last year, creating what some are calling a “retail apocalypse.” This would-be industry-wide meltdown can teach other, still operating, retailers at least three lessons about growth and investment. It could be argued that many of the floundering retail chains failed to
Lessons from ‘Retail Apocalypse’: Invest in Technology, People Read More »
Why do some people you know at work consistently get things done, while others never seem to finish anything? It’s certainly not all about intelligence, skills, and training. Some of the best-prepared people I know are the least productive, and they are quick to offer the excuse that they are idea people, perfectionists, or easily
These Are the 7 Things That Drive People to Get Things Done, According to Psychology Read More »
Fans of Star Trek: The Next Generation will remember intrepid Enterprise commander Jean-Luc Picard barking, “Computer! Get me the coordinates of the Klingon Bird of Prey!” or “Computer! Name the chemical compounds in this Romulan ale!” The good news is that the average consumer doesn’t have to wait until the 24th century to bark orders
How Alexa and Google Home are Changing How People Find Your Business Read More »
Devang Singhal, 17, graduated from Amity International School, Noida, a high school in India, in the spring of 2017. Singhal, whose team The Wolves of D-Street placed third in the 2016 KWHS Investment Competition, is passionate about business, especially marketing and finance. He is headed to Singapore Management University in Singapore this month to pursue
How to Network Online with Influential People When You’re Still in High School Read More »
People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved. Now, marketers have the ability to directly match first-party customer and prospect data
What is the hardest truth you had to accept that made you stronger? originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Nela Canovic, Productivity hacker, writer, entrepreneur in Silicon Valley, on Quora: Here’s one important part about truth
5 Brutal Truths Mentally Strong People Learn to Accept Read More »
