Happy customers talk, but so do unhappy ones. In fact, unhappy customer service stories reach more than twice as many ears as happy customer service stories. We live in an era where companies and careers rise and fall through LinkedIn, Yelp, and Instagram. Competitors are always just a click away, and the obstacles to market […]
You know it’s not realistic, right? Consistently creating super-engaging content that gets your audience’s pulse pumping, sends intellectual stimulation levels soaring, and generally blows the socks off readers every single time. I mean… it would be nice… sure. But it just isn’t realistically going to happen every time. Is it? Maybe it is, but you haven’t figured
3 Tell-Tale Signs Your Content Is Boring The Life Out Of People Read More »
Calling it a “creative way to fund your SEO budget”, SEO company The Hoth asked consumers to get its monster mascot “tattooed somewhere on your body” in its Hoth Tattoo Contest. In exchange for $3000 in so-called Hoth Credits that can be used toward services to “make a massive impact on your SEO” and $2500
SEO company The Hoth convinced 32 people to tattoo its mascot on themselves Read More »
Singer, songwriter and guitarist Tommy Shaw was born in Montgomery, Alabama, on September 11, 1953. He is best known for his work with the rock band Styx (since December 1975), but has played with other groups including Damn Yankees, Shaw Blades, MS Funk and Montgomery-based band Harvest. Styx has had 16 top 40 singles in
Smashing Interviews Magazine – Compelling People — Interesting Lives Read More »
Ever wonder why some people can charge $50 per hour? Or $100 per hour? Or $1000 (or more) per hour? You may think “it depends on your industry,” and that’s partly true. But there’s one other thing that’s directly correlated to how much you can charge your clients… …and I break it down in this
This is why some people can charge $1000 (or more) per hour. Read More »
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for marketing email across all industries is around 24% and the average click-through rate is around 4% (or 11% of opened emails). Using those statistics,
How to Write Email Newsletters People Open & Act On Read More »
Writing for the web is different from writing for newspapers, magazines, or books. The difference is not in the words you write. But in the way people read, which makes all the difference in the world. When it comes to reading online, most people will not read what you write word-for-word. They will scan your
9 Tips on Writing a Blog Post People Will Actually Read Read More »
There’s one thing I do that makes people like me. I never realized I did it. I just did it. I don’t want people to think I do this to be manipulative. FAR FROM IT. I just noticed that I often did it in social situations and it works like a charm. Especially if you’re
Something got me thinking the other day. The thing is, have you noticed how difficult it is to find simple and short advice on the web these days? I mean, wherever you look, all you see are “ultimate guides” for this or that. And although I love in-depth advice as much as the next guy,
Why Online Business Advice for Normal People Is So Scarce on the Web Read More »
I hate having to stay in touch with people. New people, especially, scare me. I’d much rather spend my time not meeting all that many people, creating, writing and eating Kit Kats. Most of us don’t want to be rejected or look weird in front of people. The truth is, however, that being bold and contacting
41 Creative Ways to Get People to Respond to You Read More »
