Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them?
How to Create Detailed Buyer Personas for Your Business [Free Persona Template] Read More »
Representing 3 in 10 internet users globally, Generation X (aged 37-55 years old) consists of individuals born between 1964-1982. They’re considered a difficult group to reach, mistakenly defined by millennial and baby boomer characteristics. Quite often dismissed simply as busy professionals, with considerable spending power and family-oriented values, this generation saw the technological revolution hit
Persona Spotlight: Generation X – GlobalWebIndex Read More »
As the insurance industry continues to embrace technology, insurance companies are feeling the pressure to create more consumer-friendly, simpler and convenient solutions. This is at a time when consumer expectations are increasingly centering around personalization, transparency and speed. As such, it’s never been more important to understand the end user to stay relevant in today’s
Retail spend around the world is peaking. Last year, according to Mastercard Advisors, consumers spent a record $853 billion dollars, with ecommerce sales achieving the most significant growth rate in over a decade – 18% year-on-year. Three-quarters of internet users aged 16-64 are now purchasing products online. With customers and competition in the online space clearly
Nearly a quarter of the global online population are thinking about purchasing a car in the next 3 to 6 months. With this stat alone, you wouldn’t think the automotive industry was facing a crisis. But the truth is, demand for new cars is declining rapidly, meaning the fight for market share becomes all the
A target persona should be personal – the clue is in the name. The more detailed your persona, the clearer the picture of who the target audience is. With this in place, marketers are better equipped with the insights needed to build an experience that consistently and efficiently speaks to them as individuals – with
It has taken nearly a quarter of a century, but the Persona series has hit 10 million copies sold. That includes all games in the series: the main Persona role-playing adventures as well as spinoffs like dungeon-crawler Persona Q2. Developer Atlus revealed this milestone in a blog post on its official Japanese Persona website today.
Persona franchise surpasses 10 million copies sold Read More »
In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. Back in 2016 when he was writing, 44% of B2B marketers had already implemented personas and a full 83% expected they’d be using personas in the
5 ways to grow ABM performance by moving beyond your basic persona framework Read More »
What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would
Seo In Young is celebrating a very special friend’s debut anniversary. On July 1, the singer took to her personal Instagram account to share a set of images featuring her with good friend and former miss A member Fei. In the images, Fei is holding a bouquet of bright pink flowers as the pair pose warmly for the
Seo In Young congratulates ‘Bar Persona’ co-host Fei on miss A’s 9th debut anniversary Read More »
