Persona

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Persona Spotlight: Generation X – GlobalWebIndex

Representing 3 in 10 internet users globally, Generation X (aged 37-55 years old) consists of individuals born between 1964-1982.  They’re considered a difficult group to reach, mistakenly defined by millennial and baby boomer characteristics. Quite often dismissed simply as busy professionals, with considerable spending power and family-oriented values, this generation saw the technological revolution hit …

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Chart showing buyers by region.

Persona spotlight: the modern insurance buyer

As the insurance industry continues to embrace technology, insurance companies are feeling the pressure to create more consumer-friendly, simpler and convenient solutions.  This is at a time when consumer expectations are increasingly centering around personalization, transparency and speed. As such, it’s never been more important to understand the end user to stay relevant in today’s …

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Persona franchise surpasses 10 million copies sold

It has taken nearly a quarter of a century, but the Persona series has hit 10 million copies sold. That includes all games in the series: the main Persona role-playing adventures as well as spinoffs like dungeon-crawler Persona Q2. Developer Atlus revealed this milestone in a blog post on its official Japanese Persona website today. …

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5 ways to grow ABM performance by moving beyond your basic persona framework

In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. Back in 2016 when he was writing, 44% of B2B marketers had already implemented personas and a full 83% expected they’d be using personas in the …

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How a Brand Persona Plays Into Effective ROI

What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would …

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Seo In Young congratulates ‘Bar Persona’ co-host Fei on miss A’s 9th debut anniversary

Seo In Young is celebrating a very special friend’s debut anniversary. On July 1, the singer took to her personal Instagram account to share a set of images featuring her with good friend and former miss A member Fei. In the images, Fei is holding a bouquet of bright pink flowers as the pair pose warmly for the …

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How to Get Your Employees on Board with a Single Social Media Brand Persona

How to Get Your Employees on Board with a Single Social Media Brand Persona Marketing is a difficult art to master because it changes on a daily basis. What is trending changes how you market. What the social/political environment is will change how you market. Even how you run your business will change how you …

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Seo In Young says ‘Bar Persona’ co-host Fei is the prettiest from miss A

Seo In Young revealed Fei is the prettiest miss A member. At the June 20th press conference for the upcoming beauty show ‘Bar Persona‘, Seo In Young expressed, “It’s been a while since I’ve done a beauty show, and I’m happy I’ll be doing a beauty show where I can have fun. It’s important what kind of …

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