Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]
Bing Ads new overview, Pinterest search ads & RIP Link Moses Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Gartner report on analytics tools, Pinterest search ads & P2P marketing Read More »
Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries that do not contain a specified term or phrase. Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool,
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ Read More »
Every brand wants to find better ways of getting people to engage with their content and purchase their products. Closing the discover-to-buy pathway can be a challenge in digital marketing, but we’ve seen that a smart Pinterest strategy can help turn browsers into buyers. When exploring Pinterest, a person’s mindset is on discovery. As president
From Just Browsing to Just Buying with Pinterest – Adweek Read More »
Pinterest is one of the most underrated social networks for lead generation and customer acquisition. But, in fact, Pinterest is one of the largest social media networks in the world. Used by 175 million people, it’s growing at a rate that’s doubling and tripling in some international markets. Related: 3 Super Simple Pinterest Strategies to Quickly Grow Your
How to Turn Your Company’s Pinterest Efforts Into a Lead-Generation Machine Read More »
Halloween is coming up, giving businesses a perfect time to create themed campaigns to tie-in to the event. As noted by Pinterest, Halloween is big business in the U.S., with spending on treats, costumes and decorations expected to rise 8.3% this year to a record $9.1 billion. And a lot of people will be turning
Pinterest Showcases Halloween Ideas with a New, Interactive Haunted House Read More »
Social Media Essentials: 6 platform updates from this week Find out what happened in social media this week with these six platform updates to help inform your social media strategy. Spotlight story: Snapchat adds 14 ‘Creative Partners’ Last week Snap Announced that they have taken on 14 new ad Creative Partners. They have introduced these partners to
Pinterest shortcuts, Instagram live face filters and hashtags birthday Read More »
Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated
Pinterest, Google or Bing: Who has the best visual search engine? Read More »
Do you pin products to Pinterest to promote items on your website or store? How would you like to sell products directly within Pinterest? Buyable Pins let you do just that – Buyable Pins are a special kind of pin that let customers buy your products without ever leaving Pinterest. Buyable Pins are marked with a
How to Setup Buyable Pins to Sell Products Direct on Pinterest Read More »
Searching for products being offered on Target will soon be as easy as taking a photo on your mobile phone. In a recent announcement, Pinterest revealed that it teamed up with Target allowing the retailer to use the former’s visual search called Lens. The deal aims to harness the power of Pinterest’s visual search tool
Target Partners With Pinterest, Find Products by Taking a Photo Read More »
