“I’ve been watching Walmart since 1968, they only came into existence in 62, they’ve done the same thing to the rest of retail,” says Jan Kniffen of J. Rogers Kniffen Worldwide. “They kept making a new step every time and the rest of retail had to follow and they won the game, they got all …
“We dropped back several years ago and started thinking about building the target of the future,” says Target CEO Brian Cornell. “It really started with an investment in understanding the consumer and really understanding what they were looking for and how to build the capabilities starting with data science to really guide us through that …
Long before the internet was invented, there existed an adage about the importance of “location, location, location”. The adage has taken on its own meaning in the digital age, especially now that billions of people carry tiny computers – smartphones – in their pockets everywhere they go. Location is used for everything from personalisation to …
The perils of using location data – Econsultancy Read More »
The former CEO of Saks, Steve Sadove, says that what’s really fascinating is the convergence that is currently happening with online and brick and mortar stores. You have the Amazon’s of the world adding brick and mortar store options and then you have Walmart and Target and many others growing at 40-50 percent with their …
What’s Fascinating is the Convergence of Online and Stores Read More »
The CEO of United National Consumer Suppliers, Brett Rose, says that it’s an amazing time to be a consumer because every day is Black Friday. Rose predicts that this is going to possibly be the biggest Q4 in our history. Brett Rose, CEO of United National Consumer Suppliers, discussed Amazon and ecommerce in an interview …
It’s an Amazing Time To Be a Consumer… Every Day is Black Friday Read More »
Which features deserve your utmost attention on Instagram and what’s even trending in 2018? We ask because how does your plan of attack change year over year if you’re not aware of the latest trends? We get it–face filters and GIF stickers might not make your business stop on a dime and shift strategies. However, …
5 Instagram Trends Changing the Industry in 2018 Read More »
