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How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

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“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” says Rob Garf, VP of Industry Strategy and Insights for Salesforce. “Retailers didn’t just ignore Prime Day, but they leaned into it. They really recognized this manufactured holiday, recognized the demand […]

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Prime Day sales topped Amazon’s Black Friday, Cyber Monday – combined

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This year’s two-day Prime Day event has come to a close, and Amazon reported it was the biggest shopping event in its history. Prime Day sales totaled more than Amazon’s 2018 Black Friday and Cyber Monday revenue combined, according to the company. “Prime members purchased more than 175 million items throughout the event. Prime Day

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Retailers Leverage Prime Day to Boost Offline Sales

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This post is the latest in our “Disrupting Retail” series. It’s our editorial focus for the month of July, including topics like in-store innovation and Amazon’s moves. See the rest of the series here.  Four years after its inception, Amazon Prime Day is still picking up steam. More than 70% of shoppers say they plan to

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The top retailer marketing strategies to compete with Amazon Prime Day

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Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking revenues year-over-year, and eclipsing even Black Friday. This year, the 48-hour Prime Day mega-sale kicks off Monday, July 15 and is shaping up to be the biggest online shopping day to date. Amazon may have been the

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Martech vendors, retail marketers share martech predictions for Amazon Prime Day

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With Amazon Prime Day just around the corner, retailers and e-commerce platforms are revving up their martech stacks to support digital marketing campaigns for this year’s 48-hour event.  The martech industry is buzzing with data-driven predictions for how consumers will engage with brands, analyzing key strategies that will help retailers outperform their competition in what

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Starting Monday, July 15, ask “Alexa, What are My Prime Day Deals?” | National

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SEATTLE–(BUSINESS WIRE)–Jul 12, 2019– (NASDAQ:AMZN) – The big event for savvy shoppers around the world is almost here as Amazon prepares to kick off Prime Day at 12 am PT / 3am ET on July 15. For the first time ever, Prime members will enjoy a full 48 hours of epic fun on more than

Starting Monday, July 15, ask “Alexa, What are My Prime Day Deals?” | National Read More »

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