RetailMarketingPro

How Wendy’s Innovated the Digital Journey To Improve the Customer Experience

“Speed and convenience and really driving consistency of operations are core themes,” says Wendy’s CEO Todd Penegor. “You think about how you can continue to drive speed. The digital journey is a big one. How do we drive folks into mobile ordering? How do we drive awareness on mobile ordering? What we do see is …

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Microsoft CEO Satya Nadella to Open NRF 2020 Vision: Retail’s Big Show

In a press release issued today, the National Retail Federation (NRF) announced that Microsoft CEO Satya Nadella is scheduled to deliver the opening keynote at the federation’s 109th annual convention. Microsoft has supported the NRF’s annual convention for over 20 years, leveraging their IoT, cloud, data, AI, modern workplace and mixed reality solutions to help …

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Levi’s Is a Brand That Can Drive Traffic, Says CEO

“I think this world is coming down to winners and losers,” says Levi’s CEO Charles Bergh. “The Levi’s brand is incredibly strong and so we’re in a position with all of our customers to be asking for more, to be asking for more floor space and more open-to-buy budget. They need us. They need strong …

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There’s Been a Lot of Advances In Machine Learning, Says Etsy CEO

“There’s been a lot of advances in machine learning that take things that would have been literally impossible ten years ago and made those things much more possible today,” says Etsy CEO Josh Silverman. “With 62 million products for sale, picking for any given buyer the 20 or 30 that should be on page one …

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How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” says Rob Garf, VP of Industry Strategy and Insights for Salesforce. “Retailers didn’t just ignore Prime Day, but they leaned into it. They really recognized this manufactured holiday, recognized the demand …

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The Response To Our Impossible Sliders Has Been Overwhelming, Says White Castle VP

“The response from customers (to our Impossible Slider) has been overwhelming,” says Jamie Richardson, Vice President at White Castle. “And with our 10,000 team members, the response has been overwhelming. We know we have got a winner. In working with Impossible, they’ve really put the study into this and have done it in a thoughtful …

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Salesforce Commerce Page Designer – Creates Experiences With Clicks Not Code

“We have something brand-new we call the Commerce Page Designer,” says Mike Micucci, CommerceCloud CEO at Salesforce. “It allows you to create experiences with clicks not code. You can literally drag and drop things around on the page and just put them right where you want to. You don’t need to be a programmer or …

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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of …

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Without AI Real-Time Personalization Would Not Be Possible, Says Adobe

“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn through all of the possibilities of what we could present, apply algorithms to determine what is the next best offer and next best …

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Walmart Can’t Let Amazon Out Walmart Walmart

“I’ve been watching Walmart since 1968, they only came into existence in 62, they’ve done the same thing to the rest of retail,” says Jan Kniffen of J. Rogers Kniffen Worldwide. “They kept making a new step every time and the rest of retail had to follow and they won the game, they got all …

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Building the Target of the Future

“We dropped back several years ago and started thinking about building the target of the future,” says Target CEO Brian Cornell. “It really started with an investment in understanding the consumer and really understanding what they were looking for and how to build the capabilities starting with data science to really guide us through that …

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Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

If you avoid these seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” he says. “There’s an issue out there called fake news …

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