CMOTrends


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How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

March 10, 2019 Analytics, B2B Growth Podcast, CMOTrends, CRMNews, DatabaseProNews, DigitalAgencyPro, DigitalMarketingNews, EnterpriseCRMNews, EnterpriseCustomer, EnterpriseMarketingNews, FinTechUpdate, InsideOffice, James Carbary, Jonathan Rowe, Marketing, MarketingAI, MarketingNews, MobileMarketingPro, nCino, SalesNews, Sweet Fish Media, WebProBusiness 0 Comments

The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding your costs specific to the activities you…

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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

February 28, 2019 CMOTrends, Conversational Marketing, CustomerExperienceNews, Dave Gerhardt, DesignNews, DigitalAgencyPro, DigitalAssetManagementPro, DigitalMarketingNews, Drift, Email Marketing, EmailMarketingToday, EnterpriseCustomer, EnterpriseMarketingNews, John Rougeux, Landing Pages, MarketingNews, MobileMarketingPro, RetailMarketingPro, SalesNews, Skyfii, SmallBusinessNews, Sweet Fish Media, WebProBusiness, WebsiteNotes 0 Comments

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none…

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OTT is the Next Step in the Digital Revolution for Media Buyers

January 26, 2019 AdvertisingDay, BeetTV, CMOTrends, connected TV, DigitalAgencyPro, DigitalAssetManagementPro, DigitalMarketingNews, DigitalTransformationTrends, DTC, EnterpriseMarketingNews, MarketingNews, MediaTransformationUpdate, MobileMarketingPro, Nicole Whitesel, OTT, Programmatic Advertising, Publicis Media, RetailMarketingPro 0 Comments

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a…

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