Progressive web apps can help improve your social media marketing strategies by leveraging your brand Social media has become a focal point of everyone’s lives. You want to stop wasting your time scrolling Facebook, but it’s very addictive and pleasing. I mean, even with all the negative hype about social media tactics, popular platforms like […]
Incorporate progressive web apps into your social media marketing Read More »
Kashin / Shutterstock.com As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile web as efficient and useful as possible. Last year, developers at Google created Progressive Web Apps, an interactive experience that has features of both a website and a mobile
Google and Progressive Web Apps: the mobile experience and SEO Read More »
Over the past few years there has been a monumental shift in consumer behaviour towards luxury goods. The change in paradigms of how people consume content and shop has particularly been shaped by the power differences in generations. Young affluent consumers are increasing in numbers and, with it, the way in which they shop for
How can luxury brands create a progressive digital strategy? – Econsultancy Read More »
A Progressive Web App being built inside Adobe’s new PWA Studio. Adobe announced new marketing capabilities at the National Retail Federation conference on Tuesday, most notably its first Progressive Web Application (PWA) Studio. “A seismic advancement.” PWAs are browser-based, fast interactive experiences that resemble mobile apps, but do not require downloads. While the new PWA
Adobe adds a Progressive Web Apps builder to Magento Read More »
Combining the high speed of native apps with the accessibility and wide reach of mobile browsing, progressive web apps (or PWAs) are a great option for ecommerce brands looking to improve mobile strategy. Essentially, PWAs are mobile apps that are delivered through the web. By using an app shell and pre-caching on a user’s phone,
Five ecommerce brands that have found success with progressive web apps Read More »
Mobile devices are now a regular part of daily modern life. These days, most people carry a smartphone or tablet wherever they go. With the use and dependence of mobile devices growing every year, developers have had to constantly improve user experience for websites, apps, and digital marketing channels. These improvements have also served to
How Progressive Web Apps are Affecting Mobile Commerce in 2018 and the Future Read More »
It’s no secret that the art of delivering exceptional service to customers—whether they’re consumers or business buyers—is undergoing dramatic change. Customers routinely expect highly personalized experiences across all touchpoints, from marketing and sales to service and support. I call each of these engagements a moment of truth—because leaving customers feeling satisfied and valued at each touchpoint
Emerging Tech Helps Progressive Companies Deliver Exceptional CX Read More »
Progressive Web Apps have taken 2018 by storm. Over the past two years, a lot of major companies put their developers to work on PWAs to overhaul and improve their mobile experience. Now in the early months of this year, Progressive Web Apps have brought about major benefits and trackable results. PWAs are transforming the
5 Big Companies Doing Progressive Web Apps Right Read More »
Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile. According to a recent study, a 100-millisecond delay can cost a site 7% of its conversion rate, and Google frequently reiterates that when it comes to capturing consumer attention, every
How Progressive Web Apps could rule mobile ecommerce in 2018 Read More »
It was over a year ago when Microsoft outlined its plans to bring Progressive Web Apps (PWA) to Windows 10. Now that plan is becoming a reality, with Microsoft giving users a preview of PWAs and breaking down its strategy to bring them to the Microsoft Store. Progressive Web Apps are web applications that are
Microsoft Announces Plans to Bring Progressive Web Apps to Windows 10 Read More »
